{
  "id": "plastics-rubber",
  "page_updated": "2026-10-15",
  "hero_metrics": [
    {
      "value": "¥3–28",
      "label": "plastic recycling machine参考点击出价",
      "scope": "美国，该查询的首页出价区间。",
      "note": "源词表精确值¥2.8–27.6，英雄为取整。该词是回收设备，不代表塑胶零件的搜索价格。"
    },
    {
      "value": "1/10",
      "label": "该查询前十的平台及大品牌席位",
      "scope": "仅plastic recycling machine查询。",
      "note": "不代表注塑、橡胶等26词整体。"
    },
    {
      "value": "46%",
      "label": "样本关键词的AI概览出现率",
      "scope": "12/26个美国关键词。",
      "note": "12÷26约46.15%，源取整46%。"
    },
    {
      "value": "¥41",
      "label": "账户样本A的全渠道在线留资成本",
      "scope": "再生塑料账户；¥57498÷1409条。",
      "note": "花费79%为PMax、21%搜索，不能叫纯搜索广告CPL；与搜索CPC¥5.8分属不同口径。"
    }
  ],
  "sections": [
    {
      "id": "profile",
      "tables": []
    },
    {
      "id": "search",
      "tables": [
        {
          "index": 0,
          "section": "search",
          "title": "搜索需求分层与结果构成",
          "headers": [
            "层级",
            "代表词（美国月搜索量）",
            "搜索结果构成",
            "建议优先级"
          ],
          "rows": [
            [
              "行业大词",
              "silicone molding 22,200 / plastic injection molding 8,100 / plastic extrusion 4,400 / rubber molding 2,400",
              "平台/大品牌占 1–5 席，中国同级站 0 席",
              "行业大词"
            ],
            [
              "本土供应商词",
              "plastic injection molding near me 590 / rubber molding companies in usa 10",
              "平台/大品牌占 0–1 席，中国同级站 0 席",
              "本土供应商词"
            ],
            [
              "供应商采购词",
              "molding manufacturers 1,300 / plastic mold manufacturer 880 / plastic extrusion manufacturers 720 / plastic extrusion suppliers 720",
              "平台/大品牌占 1–3 席，中国同级站 0–1 席",
              "供应商采购词"
            ],
            [
              "技术问答词",
              "injection molding cost 590 / injection molding price 590 / injection molding mold cost 590 / plastic molding cost 590",
              "平台/大品牌占 1–2 席，中国同级站 0–1 席",
              "成本问答词"
            ],
            [
              "应用场景长尾",
              "custom plastic enclosures for electronics 10",
              "平台/大品牌占 0 席，中国同级站 0 席",
              "应用场景长尾"
            ]
          ]
        }
      ]
    },
    {
      "id": "website",
      "tables": []
    },
    {
      "id": "seo",
      "tables": [
        {
          "index": 0,
          "section": "seo",
          "title": "供应商采购关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "同类站点",
            "建议优先级"
          ],
          "rows": [
            [
              "molding manufacturers",
              "1,300",
              "25",
              "0",
              "—",
              "待测试"
            ],
            [
              "plastic mold manufacturer",
              "880",
              "59",
              "1",
              "upmold.com",
              "需积累"
            ],
            [
              "plastic extrusion manufacturers",
              "720",
              "58",
              "0",
              "—",
              "放后期"
            ],
            [
              "plastic extrusion suppliers",
              "720",
              "37",
              "0",
              "—",
              "待测试"
            ],
            [
              "pvc extrusion manufacturers",
              "720",
              "32",
              "0",
              "—",
              "待测试"
            ],
            [
              "pvc extrusion suppliers",
              "720",
              "17",
              "0",
              "—",
              "待测试"
            ],
            [
              "injection molding manufacturers",
              "590",
              "50",
              "1",
              "firstmold.com",
              "需积累"
            ],
            [
              "plastic injection molding manufacturers",
              "480",
              "38",
              "1",
              "firstmold.com",
              "可做"
            ]
          ]
        },
        {
          "index": 1,
          "section": "seo",
          "title": "技术与选型问答关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "建议优先级"
          ],
          "rows": [
            [
              "injection molding cost",
              "590",
              "22",
              "0",
              "待测试"
            ],
            [
              "injection molding price",
              "590",
              "22",
              "1",
              "可做"
            ],
            [
              "injection molding mold cost",
              "590",
              "26",
              "1",
              "可做"
            ],
            [
              "plastic molding cost",
              "590",
              "—",
              "1",
              "可做"
            ],
            [
              "injection moulding mould cost",
              "590",
              "18",
              "1",
              "可做"
            ],
            [
              "injection molding vs extrusion",
              "140",
              "24",
              "0",
              "待测试"
            ],
            [
              "plastic injection molding cost",
              "90",
              "25",
              "1",
              "可做"
            ],
            [
              "plastic injection molding price",
              "90",
              "15",
              "1",
              "可做"
            ]
          ]
        },
        {
          "index": 2,
          "section": "seo",
          "title": "多语言市场关键词与出价",
          "headers": [
            "市场（语言）",
            "关键词",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "墨西哥（西班牙语）",
              "moldeo por inyección de plástico",
              "320",
              "¥4.4–13.0"
            ],
            [
              "墨西哥（西班牙语）",
              "fabricante de moldes de silicona",
              "170",
              "¥1.0–5.7"
            ],
            [
              "墨西哥（西班牙语）",
              "máquina de extrusión de plástico",
              "140",
              "¥3.2–11.0"
            ],
            [
              "巴西（葡萄牙语）",
              "fabricante de moldes de silicone",
              "260",
              "¥0.4–1.9"
            ],
            [
              "巴西（葡萄牙语）",
              "moldagem por injeção de plástico",
              "30",
              "¥3.7–11.6"
            ],
            [
              "巴西（葡萄牙语）",
              "fornecedor de pellets de plástico reciclado",
              "0",
              "—"
            ],
            [
              "德国（德语）",
              "kunststoffspritzguss",
              "880",
              "¥21.4–88.4"
            ],
            [
              "德国（德语）",
              "kunststoffextrusionsmaschine",
              "0",
              "—"
            ],
            [
              "德国（德语）",
              "silikonformhersteller",
              "0",
              "—"
            ]
          ]
        },
        {
          "index": 3,
          "section": "seo",
          "title": "同类站点公开搜索指标",
          "headers": [
            "站点",
            "类型",
            "在本次前十中出现次数",
            "美国自然关键词数",
            "美国月自然流量（估算）"
          ],
          "rows": [
            [
              "firstmold.com",
              "中国同级工厂站",
              "2",
              "6,842",
              "4,758"
            ],
            [
              "plastopialtd.com",
              "中国同级工厂站",
              "6",
              "1,058",
              "1,081"
            ],
            [
              "plasticrecyclingmachine.net",
              "中国同级工厂站",
              "1",
              "471",
              "408"
            ],
            [
              "nicetymachine.com",
              "中国同级工厂站",
              "1",
              "194",
              "102"
            ],
            [
              "ecoplashk.com",
              "中国同级工厂站",
              "1",
              "698",
              "65"
            ]
          ]
        }
      ]
    },
    {
      "id": "ads",
      "tables": [
        {
          "index": 0,
          "section": "ads",
          "title": "关键词首页出价范围",
          "headers": [
            "关键词（美国）",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "silicone molding",
              "22,200",
              "¥1.7–11.8"
            ],
            [
              "plastic injection molding",
              "8,100",
              "¥18.1–80.6"
            ],
            [
              "plastic extrusion",
              "4,400",
              "¥12.9–54.5"
            ],
            [
              "rubber molding",
              "2,400",
              "¥2.2–33.0"
            ],
            [
              "molding manufacturers",
              "1,300",
              "¥17.2–71.5"
            ],
            [
              "plastic recycling machine",
              "1,000",
              "¥2.8–27.6"
            ]
          ]
        },
        {
          "index": 1,
          "section": "ads",
          "title": "国家与实际点击成本",
          "headers": [
            "国家",
            "平均点击单价",
            "点击数"
          ],
          "rows": [
            [
              "英国",
              "¥17.7",
              "1,749"
            ],
            [
              "澳大利亚",
              "¥18.0",
              "886"
            ],
            [
              "沙特",
              "¥8.5",
              "468"
            ],
            [
              "马来西亚",
              "¥4.7",
              "779"
            ],
            [
              "美国",
              "¥20.4",
              "175"
            ],
            [
              "阿联酋",
              "¥10.4",
              "308"
            ],
            [
              "土耳其",
              "¥5.9",
              "465"
            ],
            [
              "波兰",
              "¥12.8",
              "212"
            ],
            [
              "德国",
              "¥15.8",
              "167"
            ],
            [
              "巴西",
              "¥2.3",
              "787"
            ]
          ]
        },
        {
          "index": 2,
          "section": "ads",
          "title": "搜索意图排除建议",
          "headers": [
            "搜索词示例",
            "意图检查方向"
          ],
          "rows": [
            [
              "near me",
              "本地服务意图"
            ],
            [
              "repair",
              "本地服务意图"
            ],
            [
              "training",
              "学习与培训需求"
            ],
            [
              "diy",
              "个人使用或 DIY"
            ],
            [
              "used",
              "二手或租赁需求"
            ],
            [
              "salary",
              "招聘与职业信息"
            ],
            [
              "free",
              "资料或文件查找"
            ],
            [
              "how to make",
              "需按实际供货范围检查意图"
            ]
          ]
        }
      ]
    },
    {
      "id": "geo",
      "tables": []
    },
    {
      "id": "cases",
      "tables": []
    },
    {
      "id": "roadmap",
      "tables": []
    },
    {
      "id": "service",
      "tables": []
    },
    {
      "id": "faq",
      "tables": []
    },
    {
      "id": "more",
      "tables": []
    }
  ],
  "cases": [
    {
      "title": "自然搜索样本 1",
      "type": "自然流量",
      "masked_domain": "tre***ot.com",
      "metrics": [
        {
          "value": "0 → 117",
          "label": "周点击（前 4 周 → 近 4 周均值，共 69 周）"
        },
        {
          "value": "978",
          "label": "6–8 月点击"
        },
        {
          "value": "76%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "10.4",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-05",
            "2026-08-24"
          ],
          "axis_labels": [
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            "78",
            "0"
          ],
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                "level": 0.308
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              {
                "x": 0.735241,
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              {
                "x": 0.75,
                "level": 0.115333
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              {
                "x": 0.764759,
                "level": 0.108667
              },
              {
                "x": 0.779367,
                "level": 0.154
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              {
                "x": 0.794127,
                "level": 0.16
              },
              {
                "x": 0.808886,
                "level": 0.186
              },
              {
                "x": 0.823494,
                "level": 0.173333
              },
              {
                "x": 0.838253,
                "level": 0.211333
              },
              {
                "x": 0.853012,
                "level": 0.346
              },
              {
                "x": 0.86762,
                "level": 0.378
              },
              {
                "x": 0.88238,
                "level": 0.320667
              },
              {
                "x": 0.896988,
                "level": 0.294667
              },
              {
                "x": 0.911747,
                "level": 0.436
              },
              {
                "x": 0.926506,
                "level": 0.448667
              },
              {
                "x": 0.941114,
                "level": 0.564
              },
              {
                "x": 0.955873,
                "level": 0.551333
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              {
                "x": 0.970633,
                "level": 0.647333
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              {
                "x": 0.985241,
                "level": 0.801333
              },
              {
                "x": 1.0,
                "level": 1
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 1｜某橡胶雨靴出口站",
      "period": "2025-05-05—2026-08-24",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。周均0→117，基期为0不计算倍数；与工业定制零件的采购逻辑不同。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 2",
      "type": "自然流量",
      "masked_domain": "kin***hk.com",
      "metrics": [
        {
          "value": "4 → 70",
          "label": "周点击（前 4 周 → 近 4 周均值，共 69 周）"
        },
        {
          "value": "687",
          "label": "6–8 月点击"
        },
        {
          "value": "93%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "15.5",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-05",
            "2026-08-24"
          ],
          "axis_labels": [
            "83",
            "42",
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          ],
          "series": [
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              {
                "x": 0.0,
                "level": 0
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                "level": 0.06
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              {
                "x": 0.294127,
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              {
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              {
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              {
                "x": 0.338253,
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              },
              {
                "x": 0.353012,
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              },
              {
                "x": 0.36762,
                "level": 0.180667
              },
              {
                "x": 0.38238,
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              },
              {
                "x": 0.396988,
                "level": 0.349333
              },
              {
                "x": 0.411747,
                "level": 0.325333
              },
              {
                "x": 0.426506,
                "level": 0.289333
              },
              {
                "x": 0.441114,
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              },
              {
                "x": 0.455873,
                "level": 0.253333
              },
              {
                "x": 0.470633,
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              },
              {
                "x": 0.485241,
                "level": 0.204667
              },
              {
                "x": 0.5,
                "level": 0.240667
              },
              {
                "x": 0.514759,
                "level": 0.084667
              },
              {
                "x": 0.529367,
                "level": 0.120667
              },
              {
                "x": 0.544127,
                "level": 0.265333
              },
              {
                "x": 0.558886,
                "level": 0.265333
              },
              {
                "x": 0.573494,
                "level": 0.337333
              },
              {
                "x": 0.588253,
                "level": 0.361333
              },
              {
                "x": 0.603012,
                "level": 0.434
              },
              {
                "x": 0.61762,
                "level": 0.253333
              },
              {
                "x": 0.63238,
                "level": 0.228667
              },
              {
                "x": 0.646988,
                "level": 0.325333
              },
              {
                "x": 0.661747,
                "level": 0.409333
              },
              {
                "x": 0.676506,
                "level": 0.240667
              },
              {
                "x": 0.691114,
                "level": 0.253333
              },
              {
                "x": 0.705873,
                "level": 0.494
              },
              {
                "x": 0.720633,
                "level": 0.204667
              },
              {
                "x": 0.735241,
                "level": 0.216667
              },
              {
                "x": 0.75,
                "level": 0.422
              },
              {
                "x": 0.764759,
                "level": 0.289333
              },
              {
                "x": 0.779367,
                "level": 0.277333
              },
              {
                "x": 0.794127,
                "level": 0.301333
              },
              {
                "x": 0.808886,
                "level": 0.53
              },
              {
                "x": 0.823494,
                "level": 0.409333
              },
              {
                "x": 0.838253,
                "level": 0.47
              },
              {
                "x": 0.853012,
                "level": 0.313333
              },
              {
                "x": 0.86762,
                "level": 0.566
              },
              {
                "x": 0.88238,
                "level": 0.542
              },
              {
                "x": 0.896988,
                "level": 0.650667
              },
              {
                "x": 0.911747,
                "level": 0.698667
              },
              {
                "x": 0.926506,
                "level": 0.518
              },
              {
                "x": 0.941114,
                "level": 0.662667
              },
              {
                "x": 0.955873,
                "level": 0.759333
              },
              {
                "x": 0.970633,
                "level": 1
              },
              {
                "x": 0.985241,
                "level": 0.915333
              },
              {
                "x": 1.0,
                "level": 0.710667
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 2｜某硅胶制品出口站",
      "period": "2025-05-05—2026-08-24",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 3",
      "type": "自然流量",
      "masked_domain": "anda****hine.com",
      "metrics": [
        {
          "value": "73 → 70",
          "label": "周点击（前 4 周 → 近 4 周均值，共 56 周）"
        },
        {
          "value": "849",
          "label": "6–8 月点击"
        },
        {
          "value": "38%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "14.7",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-08-04",
            "2026-08-24"
          ],
          "axis_labels": [
            "136",
            "68",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0.397333
              },
              {
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              },
              {
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                "level": 0.61
              },
              {
                "x": 0.054518,
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              },
              {
                "x": 0.072741,
                "level": 0.602667
              },
              {
                "x": 0.090964,
                "level": 0.735333
              },
              {
                "x": 0.109036,
                "level": 0.823333
              },
              {
                "x": 0.127259,
                "level": 0.698667
              },
              {
                "x": 0.145482,
                "level": 0.463333
              },
              {
                "x": 0.163705,
                "level": 0.507333
              },
              {
                "x": 0.181777,
                "level": 0.595333
              },
              {
                "x": 0.2,
                "level": 0.625333
              },
              {
                "x": 0.218223,
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              },
              {
                "x": 0.236295,
                "level": 0.536667
              },
              {
                "x": 0.254518,
                "level": 0.728
              },
              {
                "x": 0.272741,
                "level": 0.625333
              },
              {
                "x": 0.290964,
                "level": 0.588
              },
              {
                "x": 0.309036,
                "level": 1
              },
              {
                "x": 0.327259,
                "level": 0.64
              },
              {
                "x": 0.345482,
                "level": 0.514667
              },
              {
                "x": 0.363705,
                "level": 0.602667
              },
              {
                "x": 0.381777,
                "level": 0.39
              },
              {
                "x": 0.4,
                "level": 0.536667
              },
              {
                "x": 0.418223,
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              },
              {
                "x": 0.436295,
                "level": 0.404667
              },
              {
                "x": 0.454518,
                "level": 0.536667
              },
              {
                "x": 0.472741,
                "level": 0.441333
              },
              {
                "x": 0.490964,
                "level": 0.632667
              },
              {
                "x": 0.509036,
                "level": 0.536667
              },
              {
                "x": 0.527259,
                "level": 0.647333
              },
              {
                "x": 0.545482,
                "level": 0.566
              },
              {
                "x": 0.563705,
                "level": 0.514667
              },
              {
                "x": 0.581777,
                "level": 0.426667
              },
              {
                "x": 0.6,
                "level": 0.434
              },
              {
                "x": 0.618223,
                "level": 0.419333
              },
              {
                "x": 0.636295,
                "level": 0.419333
              },
              {
                "x": 0.654518,
                "level": 0.448667
              },
              {
                "x": 0.672741,
                "level": 0.5
              },
              {
                "x": 0.690964,
                "level": 0.412
              },
              {
                "x": 0.709036,
                "level": 0.374667
              },
              {
                "x": 0.727259,
                "level": 0.36
              },
              {
                "x": 0.745482,
                "level": 0.412
              },
              {
                "x": 0.763705,
                "level": 0.397333
              },
              {
                "x": 0.781777,
                "level": 0.345333
              },
              {
                "x": 0.8,
                "level": 0.352667
              },
              {
                "x": 0.818223,
                "level": 0.463333
              },
              {
                "x": 0.836295,
                "level": 0.434
              },
              {
                "x": 0.854518,
                "level": 0.507333
              },
              {
                "x": 0.872741,
                "level": 0.507333
              },
              {
                "x": 0.890964,
                "level": 0.434
              },
              {
                "x": 0.909036,
                "level": 0.448667
              },
              {
                "x": 0.927259,
                "level": 0.588
              },
              {
                "x": 0.945482,
                "level": 0.522
              },
              {
                "x": 0.963705,
                "level": 0.441333
              },
              {
                "x": 0.981777,
                "level": 0.558667
              },
              {
                "x": 1.0,
                "level": 0.536667
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 3｜某塑料挤出设备出口企业",
      "period": "2025-08-04—2026-08-24",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。周均73→70，略降；不能把该例图标统一标为上涨。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 4",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥57,498",
          "label": "广告花费（投放 5 个月）"
        },
        {
          "value": "¥5.8",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥41",
          "label": "单个线索成本（线索 1,409 条）"
        },
        {
          "value": "21%",
          "label": "预算投在搜索广告的比例"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02"
          ],
          "axis_labels": [
            "14k",
            "7k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 68.0,
              "level": 0.546
            },
            {
              "x": 201.6,
              "level": 0.77
            },
            {
              "x": 335.2,
              "level": 0.993333
            },
            {
              "x": 468.8,
              "level": 1
            },
            {
              "x": 602.4,
              "level": 0.872
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 A｜某再生塑料出口企业",
      "period": "2025-10—2026-02，共5个月",
      "measurement_note": "¥57498、1409条在线留资（表单1389、WhatsApp20），CPL约¥41；PMax79%、搜索21%。成本为全渠道留资事件口径，未给销售有效率。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 5",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥137,565",
          "label": "广告花费（投放 5 个月）"
        },
        {
          "value": "¥11.1",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥232",
          "label": "单个线索成本（线索 592 条）"
        },
        {
          "value": "74%",
          "label": "预算投在搜索广告的比例"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02"
          ],
          "axis_labels": [
            "36k",
            "18k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 68.0,
              "level": 0.716
            },
            {
              "x": 201.6,
              "level": 1
            },
            {
              "x": 335.2,
              "level": 0.805333
            },
            {
              "x": 468.8,
              "level": 0.847333
            },
            {
              "x": 602.4,
              "level": 0.464667
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 B｜某橡胶制品出口企业",
      "period": "2025-10—2026-02，共5个月",
      "measurement_note": "¥137565、592条留资（表单528、WhatsApp64），CPL约¥232；搜索74%、PMax24%，其余2%未公开说明。不能自行补成某渠道。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 6",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥85,099",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥11.2",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥314",
          "label": "单个线索成本（线索 271 条）"
        },
        {
          "value": "3.58%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "15k",
            "8k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 0.332667
            },
            {
              "x": 115.7,
              "level": 0.402667
            },
            {
              "x": 176.4,
              "level": 0.409333
            },
            {
              "x": 237.1,
              "level": 0.374667
            },
            {
              "x": 297.8,
              "level": 0.079333
            },
            {
              "x": 358.6,
              "level": 0.128667
            },
            {
              "x": 419.3,
              "level": 0.431333
            },
            {
              "x": 480.0,
              "level": 1
            },
            {
              "x": 540.7,
              "level": 0.977333
            },
            {
              "x": 601.5,
              "level": 0.784
            },
            {
              "x": 662.2,
              "level": 0.702667
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 C｜某塑料回收设备出口企业",
      "period": "2025-10—2026-08，共11个月",
      "measurement_note": "¥85099、271条留资（表单63、WhatsApp169、邮件39），CPL约¥314，源报3.58%留资率；搜索花费100%。设备与材料、定制件不同，成本不可直接归因渠道优劣。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    }
  ],
  "roi": {
    "defaults": {
      "budget": "20000",
      "cpc": "11",
      "lr": "3.6",
      "cr": "3",
      "margin": "15000",
      "orders": "2"
    },
    "presets": [
      {
        "label": "成熟账户水平",
        "values": {
          "cpc": 11,
          "lr": 3.6
        }
      },
      {
        "label": "只投美国",
        "values": {
          "cpc": 20,
          "lr": 3.6
        }
      }
    ]
  },
  "display_month": "2026-10",
  "search_facts": [
    {
      "label": "SERP样本",
      "value": "26个美国关键词的自然前十",
      "note": "美国 Google 关键词样本；未公开独立采集日，不能标作2026年10月重新采样。"
    },
    {
      "label": "AI概览",
      "value": "12/26，46%",
      "note": "只适用于记录选词样本。"
    },
    {
      "label": "相关提问模块",
      "value": "92%",
      "note": "源给百分比，保留原值不添加未披露计数。"
    },
    {
      "label": "本地与商品模块",
      "value": "13个本地模块、7个商品模块",
      "note": "按查询计出现，并非询盘或地域需求份额。"
    },
    {
      "label": "机会分类",
      "value": "11个可做、14个观察、1个不建议",
      "note": "合计26；仅样本判断。"
    },
    {
      "label": "ChatGPT观察",
      "value": "12次咨询提及12家中国供应商",
      "note": "页面未给完整记录和时间，不能据此概括全部行业或保证新增供应商被点名。"
    }
  ],
  "sample_periods": [
    "GSC案例1及2：2025-05-05—2026-08-24（69周）",
    "GSC案例3：2025-08-04—2026-08-24（56周）",
    "广告案例A及B：2025-10—2026-02（均5个月）",
    "广告案例C：2025-10—2026-08（11个月）"
  ],
  "table_notes": [
    {
      "section": "search",
      "title": "搜索意图与前十构成",
      "note": "前十席位属于各关键词当次样本，不能把单词的x/10写成全行业市场份额；汇总中的出现次数也不是独立域名数。"
    },
    {
      "section": "seo",
      "title": "采购词与技术问答词",
      "note": "美国月搜索量与KD按源表保留。KD为Semrush指标，不能视为排名概率；破折号表示未给出数据，不能补成0。"
    },
    {
      "section": "seo",
      "title": "国际市场与本地语言",
      "note": "各行对应不同国家、语言和查询；金额为人民币计价的首页出价范围，不是实际成交成本。未公开提取日，不能称10月新数据。"
    },
    {
      "section": "seo",
      "title": "同行自然搜索估算",
      "note": "源表自然关键词与月流量为美国范围的第三方估算，不是对方后台真实访客；不得与下方GSC样本或全球流量混为一表。"
    },
    {
      "section": "ads",
      "title": "关键词广告出价",
      "note": "首页出价区间是Keyword Planner参考范围，单位人民币/次点击；实际账户CPC、每条留资成本和获客成交成本为不同口径。"
    },
    {
      "section": "ads",
      "title": "国家CPC对照",
      "note": "单位人民币/次点击，点击数为源表样本量。页面未明确该表对应哪个账户、完整期间及汇总权重，不应与某案例强行拼接计算。"
    },
    {
      "section": "ads",
      "title": "ROI交互估算",
      "note": "成交率、订单毛利与首年复购次数是记录明确列出的假设输入；估算结果不是已发生业绩。月投放批次的首年模型不能命名为当月实际利润。"
    },
    {
      "section": "cases",
      "title": "自然搜索趋势与6–8月汇总",
      "note": "周点击起止数为前4周与近4周的均值；SVG坐标只支持重画相对形状，不构造逐点原始值。6–8月汇总未给出精确起止日，图轴止于2026-08-24，不能擅改为8月31日。"
    }
  ],
  "account_notes": [
    {
      "title": "自然案例1：橡胶雨靴",
      "period": "2025-05-05—2026-08-24",
      "qualification": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。周均0→117，基期为0不计算倍数；与工业定制零件的采购逻辑不同。"
    },
    {
      "title": "自然案例2：硅胶制品",
      "period": "2025-05-05—2026-08-24",
      "qualification": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。"
    },
    {
      "title": "自然案例3：塑料挤出设备",
      "period": "2025-08-04—2026-08-24",
      "qualification": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。周均73→70，略降；不能把该例图标统一标为上涨。"
    },
    {
      "title": "广告案例A：再生塑料",
      "period": "2025-10—2026-02，共5个月",
      "qualification": "¥57498、1409条在线留资（表单1389、WhatsApp20），CPL约¥41；PMax79%、搜索21%。成本为全渠道留资事件口径，未给销售有效率。"
    },
    {
      "title": "广告案例B：橡胶制品",
      "period": "2025-10—2026-02，共5个月",
      "qualification": "¥137565、592条留资（表单528、WhatsApp64），CPL约¥232；搜索74%、PMax24%，其余2%未公开说明。不能自行补成某渠道。"
    },
    {
      "title": "广告案例C：塑料回收设备",
      "period": "2025-10—2026-08，共11个月",
      "qualification": "¥85099、271条留资（表单63、WhatsApp169、邮件39），CPL约¥314，源报3.58%留资率；搜索花费100%。设备与材料、定制件不同，成本不可直接归因渠道优劣。"
    }
  ],
  "anomalies": [
    "源FAQ及部分段落把¥41–314统称搜索广告案例成本，但案例A仅21%花费搜索、79%PMax；¥41必须保留全渠道口径。",
    "案例B渠道份额74%+24%=98%，未说明其余2%，不能自动分配或把两者强制归一化成100%。",
    "自然案例3为73→70并非增长；该行业案例混合雨靴、硅胶制品、挤出设备，不能宣称同类样本均受益。",
    "再生塑料1409条留资并未给销售有效数；不能用单价低或表单量大推导高意向或成交回报。"
  ],
  "brief_insights": [
    "材料、零件和设备应分开看，行业平均成本容易掩盖采购差异。",
    "PMax与搜索混投账户的CPL不能冒充纯搜索结果。",
    "先核对工艺、材料与图纸，再判断线索是否值得进入打样。"
  ],
  "time_note": "本页于2026年10月15日更新整理；原始工具和账户样本按实际期间列示，未披露的采样窗口不推定为10月。"
}