{
  "id": "furniture",
  "page_updated": "2026-10-15",
  "hero_metrics": [
    {
      "value": "¥21–114",
      "label": "office furniture manufacturer参考点击出价",
      "scope": "美国，该查询的首页出价区间。",
      "note": "该区间仅在源英雄卡发现；公开广告词表未列office furniture manufacturer，不能声称已从表内复核精确区间。"
    },
    {
      "value": "4/10",
      "label": "该查询前十的平台及大品牌席位",
      "scope": "仅office furniture manufacturer查询。",
      "note": "不能推广为全部21词40%席位。"
    },
    {
      "value": "33%",
      "label": "样本关键词的AI概览出现率",
      "scope": "7/21个美国关键词。",
      "note": "7÷21为33.33%，源取整33%。"
    },
    {
      "value": "¥303",
      "label": "记录家具账户的在线留资成本",
      "scope": "案例A：¥39747÷131条；2026-01—08。",
      "note": "131条均为WhatsApp类留资。仅公开一个广告账户，“最低”只指所选单例，不能称行业最低。"
    }
  ],
  "sections": [
    {
      "id": "profile",
      "tables": []
    },
    {
      "id": "search",
      "tables": [
        {
          "index": 0,
          "section": "search",
          "title": "搜索需求分层与结果构成",
          "headers": [
            "层级",
            "代表词（美国月搜索量）",
            "搜索结果构成",
            "建议优先级"
          ],
          "rows": [
            [
              "行业大词",
              "wholesale furniture 3,600 / furniture factory 2,900 / office furniture manufacturer 720 / hotel furniture supplier 480",
              "平台/大品牌占 0–6 席，中国同级站 0 席",
              "行业大词"
            ],
            [
              "本土供应商词",
              "custom furniture makers near me 1,300 / american made office furniture 50 / hotel furniture suppliers usa 10",
              "平台/大品牌占 0–5 席，中国同级站 0 席",
              "本土供应商词"
            ],
            [
              "供应商采购词",
              "ashley factory store 74,000 / west elm factory store 60,500 / ne factory direct 12,100 / furniture factory outlets 6,600",
              "平台/大品牌占 0–8 席，中国同级站 0 席",
              "供应商采购词"
            ],
            [
              "技术问答词",
              "cabinet hardware options 40 / furniture quality control checklist 10",
              "平台/大品牌占 0–2 席，中国同级站 0–1 席",
              "技术问答词"
            ],
            [
              "应用场景长尾",
              "sofa for hotel lobby 70",
              "平台/大品牌占 1 席，中国同级站 0 席",
              "应用场景长尾"
            ]
          ]
        }
      ]
    },
    {
      "id": "website",
      "tables": []
    },
    {
      "id": "seo",
      "tables": [
        {
          "index": 0,
          "section": "seo",
          "title": "供应商采购关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "同类站点",
            "建议优先级"
          ],
          "rows": [
            [
              "ashley factory store",
              "74,000",
              "39",
              "0",
              "—",
              "待测试"
            ],
            [
              "west elm factory store",
              "60,500",
              "38",
              "0",
              "—",
              "待测试"
            ],
            [
              "ne factory direct",
              "12,100",
              "44",
              "0",
              "—",
              "放后期"
            ],
            [
              "furniture factory outlets",
              "6,600",
              "—",
              "0",
              "—",
              "待测试"
            ],
            [
              "direct factory furniture",
              "5,400",
              "37",
              "0",
              "—",
              "待测试"
            ],
            [
              "america's wholesale furniture",
              "4,400",
              "—",
              "0",
              "—",
              "待测试"
            ],
            [
              "factory direct furniture",
              "4,400",
              "39",
              "0",
              "—",
              "待测试"
            ],
            [
              "wholesale home furnishings",
              "1,900",
              "43",
              "0",
              "—",
              "放后期"
            ]
          ]
        },
        {
          "index": 1,
          "section": "seo",
          "title": "技术与选型问答关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "建议优先级"
          ],
          "rows": [
            [
              "cabinet hardware options",
              "40",
              "—",
              "0",
              "待测试"
            ],
            [
              "furniture quality control checklist",
              "10",
              "—",
              "1",
              "可做"
            ]
          ]
        },
        {
          "index": 2,
          "section": "seo",
          "title": "多语言市场关键词与出价",
          "headers": [
            "市场（语言）",
            "关键词",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "墨西哥（西班牙语）",
              "fabricante de muebles de oficina",
              "110",
              "¥10.9–68.6"
            ],
            [
              "墨西哥（西班牙语）",
              "muebles de china",
              "10",
              "¥0.5–3.0"
            ],
            [
              "墨西哥（西班牙语）",
              "fabricante de muebles personalizados",
              "0",
              "—"
            ],
            [
              "德国（德语）",
              "büromöbel hersteller",
              "140",
              "¥9.4–27.5"
            ],
            [
              "德国（德语）",
              "möbelhersteller china",
              "10",
              "—"
            ],
            [
              "德国（德语）",
              "hotel möbel lieferant",
              "0",
              "—"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "مصنع أثاث مكتبي",
              "90",
              "¥6.5–16.6"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "أثاث من الصين",
              "70",
              "¥1.0–5.0"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "مصنع أثاث مخصص",
              "0",
              "—"
            ]
          ]
        },
        {
          "index": 3,
          "section": "seo",
          "title": "同类站点公开搜索指标",
          "headers": [
            "站点",
            "类型",
            "在本次前十中出现次数",
            "美国自然关键词数",
            "美国月自然流量（估算）"
          ],
          "rows": [
            [
              "directfactoryfurniture.com",
              "非中国在线同行",
              "3",
              "2,425",
              "2,600"
            ],
            [
              "americaswholesale.net",
              "非中国在线同行",
              "2",
              "1,666",
              "2,485"
            ],
            [
              "americawholesalefurniture.com",
              "非中国在线同行",
              "2",
              "861",
              "1,939"
            ],
            [
              "thesofafurniture.com",
              "中国同级工厂站",
              "1",
              "212",
              "15"
            ],
            [
              "pindelhandicraft.com",
              "中国同级工厂站",
              "1",
              "57",
              "1"
            ]
          ]
        }
      ]
    },
    {
      "id": "ads",
      "tables": [
        {
          "index": 0,
          "section": "ads",
          "title": "关键词首页出价范围",
          "headers": [
            "关键词（美国）",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "ashley factory store",
              "74,000",
              "¥3.5–15.1"
            ],
            [
              "west elm factory store",
              "60,500",
              "¥9.0–9.9"
            ],
            [
              "ne factory direct",
              "12,100",
              "¥1.0–12.4"
            ],
            [
              "furniture factory outlets",
              "6,600",
              "¥3.8–18.1"
            ],
            [
              "direct factory furniture",
              "5,400",
              "¥6.9–28.6"
            ],
            [
              "america's wholesale furniture",
              "4,400",
              "¥3.1–17.5"
            ]
          ]
        },
        {
          "index": 1,
          "section": "ads",
          "title": "国家与实际点击成本",
          "headers": [
            "国家",
            "平均点击单价",
            "点击数"
          ],
          "rows": [
            [
              "菲律宾",
              "¥4.0",
              "1,071"
            ],
            [
              "墨西哥",
              "¥4.9",
              "488"
            ],
            [
              "巴西",
              "¥2.8",
              "831"
            ],
            [
              "沙特",
              "¥5.0",
              "427"
            ],
            [
              "阿根廷",
              "¥4.5",
              "439"
            ],
            [
              "印度尼西亚",
              "¥0.7",
              "2,538"
            ],
            [
              "哥伦比亚",
              "¥5.4",
              "346"
            ],
            [
              "秘鲁",
              "¥0.8",
              "2,366"
            ],
            [
              "波兰",
              "¥7.6",
              "189"
            ],
            [
              "Serbia",
              "¥4.4",
              "273"
            ]
          ]
        },
        {
          "index": 2,
          "section": "ads",
          "title": "搜索意图排除建议",
          "headers": [
            "搜索词示例",
            "意图检查方向"
          ],
          "rows": [
            [
              "repair",
              "本地服务意图"
            ],
            [
              "near me",
              "本地服务意图"
            ],
            [
              "used",
              "二手或租赁需求"
            ],
            [
              "training",
              "学习与培训需求"
            ],
            [
              "diy",
              "个人使用或 DIY"
            ],
            [
              "free",
              "资料或文件查找"
            ],
            [
              "jobs",
              "招聘与职业信息"
            ],
            [
              "showroom",
              "需按实际供货范围检查意图"
            ]
          ]
        }
      ]
    },
    {
      "id": "geo",
      "tables": []
    },
    {
      "id": "cases",
      "tables": []
    },
    {
      "id": "roadmap",
      "tables": []
    },
    {
      "id": "service",
      "tables": []
    },
    {
      "id": "faq",
      "tables": []
    },
    {
      "id": "more",
      "tables": []
    }
  ],
  "cases": [
    {
      "title": "自然搜索样本 1",
      "type": "自然流量",
      "masked_domain": "pnaf****ture.com",
      "metrics": [
        {
          "value": "0 → 10",
          "label": "周点击（前 4 周 → 近 4 周均值，共 62 周）"
        },
        {
          "value": "123",
          "label": "6–8 月点击"
        },
        {
          "value": "10%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "8.9",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-06-23",
            "2026-08-24"
          ],
          "axis_labels": [
            "25",
            "12",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0
              },
              {
                "x": 0.016416,
                "level": 0
              },
              {
                "x": 0.032831,
                "level": 0
              },
              {
                "x": 0.049247,
                "level": 0
              },
              {
                "x": 0.065512,
                "level": 0.04
              },
              {
                "x": 0.081928,
                "level": 0.12
              },
              {
                "x": 0.098343,
                "level": 0.16
              },
              {
                "x": 0.114759,
                "level": 0.08
              },
              {
                "x": 0.131175,
                "level": 0.08
              },
              {
                "x": 0.14759,
                "level": 0.16
              },
              {
                "x": 0.164006,
                "level": 0.16
              },
              {
                "x": 0.180271,
                "level": 0.12
              },
              {
                "x": 0.196687,
                "level": 0.2
              },
              {
                "x": 0.213102,
                "level": 0.12
              },
              {
                "x": 0.229518,
                "level": 0.04
              },
              {
                "x": 0.245934,
                "level": 0.2
              },
              {
                "x": 0.262349,
                "level": 0.08
              },
              {
                "x": 0.278614,
                "level": 0.2
              },
              {
                "x": 0.29503,
                "level": 0.36
              },
              {
                "x": 0.311446,
                "level": 0.24
              },
              {
                "x": 0.327861,
                "level": 0.16
              },
              {
                "x": 0.344277,
                "level": 0.2
              },
              {
                "x": 0.360693,
                "level": 0.16
              },
              {
                "x": 0.377108,
                "level": 0.12
              },
              {
                "x": 0.393373,
                "level": 0.36
              },
              {
                "x": 0.409789,
                "level": 0.12
              },
              {
                "x": 0.426205,
                "level": 0.52
              },
              {
                "x": 0.44262,
                "level": 1
              },
              {
                "x": 0.459036,
                "level": 0.4
              },
              {
                "x": 0.475452,
                "level": 0.16
              },
              {
                "x": 0.491867,
                "level": 0.36
              },
              {
                "x": 0.508133,
                "level": 0.44
              },
              {
                "x": 0.524548,
                "level": 0.24
              },
              {
                "x": 0.540964,
                "level": 0.4
              },
              {
                "x": 0.55738,
                "level": 0.08
              },
              {
                "x": 0.573795,
                "level": 0.2
              },
              {
                "x": 0.590211,
                "level": 0.56
              },
              {
                "x": 0.606627,
                "level": 0.72
              },
              {
                "x": 0.622892,
                "level": 0.52
              },
              {
                "x": 0.639307,
                "level": 0.32
              },
              {
                "x": 0.655723,
                "level": 0.36
              },
              {
                "x": 0.672139,
                "level": 0.28
              },
              {
                "x": 0.688554,
                "level": 0.36
              },
              {
                "x": 0.70497,
                "level": 0.44
              },
              {
                "x": 0.721386,
                "level": 0.28
              },
              {
                "x": 0.737651,
                "level": 0.24
              },
              {
                "x": 0.754066,
                "level": 0.12
              },
              {
                "x": 0.770482,
                "level": 0.32
              },
              {
                "x": 0.786898,
                "level": 0.28
              },
              {
                "x": 0.803313,
                "level": 0.4
              },
              {
                "x": 0.819729,
                "level": 0.28
              },
              {
                "x": 0.835994,
                "level": 0.36
              },
              {
                "x": 0.85241,
                "level": 0.32
              },
              {
                "x": 0.868825,
                "level": 0.4
              },
              {
                "x": 0.885241,
                "level": 0.24
              },
              {
                "x": 0.901657,
                "level": 0.36
              },
              {
                "x": 0.918072,
                "level": 0.28
              },
              {
                "x": 0.934488,
                "level": 0.6
              },
              {
                "x": 0.950753,
                "level": 0.32
              },
              {
                "x": 0.967169,
                "level": 0.56
              },
              {
                "x": 0.983584,
                "level": 0.32
              },
              {
                "x": 1.0,
                "level": 0.4
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 1｜某定制家具出口站",
      "period": "2025-06-23—2026-08-24",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。均值0→10，零基数不计算增长倍数；源6–8月汇总123点击。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 2",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥39,747",
          "label": "广告花费（投放 8 个月）"
        },
        {
          "value": "¥6.4",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥303",
          "label": "单个线索成本（线索 131 条）"
        },
        {
          "value": "0.94%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "10k",
            "5k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 59.0,
              "level": 0.066667
            },
            {
              "x": 142.5,
              "level": 0.348
            },
            {
              "x": 226.0,
              "level": 0.55
            },
            {
              "x": 309.5,
              "level": 0.14
            },
            {
              "x": 393.0,
              "level": 0.337333
            },
            {
              "x": 476.5,
              "level": 0.586667
            },
            {
              "x": 560.0,
              "level": 1
            },
            {
              "x": 643.5,
              "level": 0.862667
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 A｜某定制家具出口企业",
      "period": "2026-01—2026-08，共8个月",
      "measurement_note": "总花费¥39747，13930点击，131条在线留资均来自WhatsApp，131÷13930≈0.94%、39747÷131≈¥303。卡片CPC¥6.4标注搜索口径；总花费÷全部点击约¥2.85，不可将两口径混用。搜索花费97%、PMax3%。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    }
  ],
  "roi": {
    "defaults": {
      "budget": "20000",
      "cpc": "6",
      "lr": "0.94",
      "cr": "3",
      "margin": "15000",
      "orders": "1"
    },
    "presets": [
      {
        "label": "网站承接不足",
        "values": {
          "cpc": 6,
          "lr": 0.94
        }
      }
    ]
  },
  "display_month": "2026-10",
  "search_facts": [
    {
      "label": "SERP样本",
      "value": "21个美国关键词的自然前十",
      "note": "美国 Google 关键词样本；未公开独立采集日，不能标作2026年10月重新采样。"
    },
    {
      "label": "AI概览",
      "value": "7/21，33%",
      "note": "仅样本查询模块出现率。"
    },
    {
      "label": "相关提问模块",
      "value": "17/21，约81%",
      "note": "源正文给17词；百分比为取整。"
    },
    {
      "label": "商品展示",
      "value": "6个关键词",
      "note": "非平台成交或购物流量。"
    },
    {
      "label": "ChatGPT观察",
      "value": "12次家具采购回答，提及12个平台或展会",
      "note": "记录有“12个问题”的说法；未公开问题列表与完整采样设置，不当作全部AI推荐情况。"
    }
  ],
  "sample_periods": [
    "GSC案例1：2025-06-23—2026-08-24（62周）",
    "广告案例A：2026-01—2026-08（8个月）"
  ],
  "table_notes": [
    {
      "section": "search",
      "title": "搜索意图与前十构成",
      "note": "前十席位属于各关键词当次样本，不能把单词的x/10写成全行业市场份额；汇总中的出现次数也不是独立域名数。"
    },
    {
      "section": "seo",
      "title": "采购词与技术问答词",
      "note": "美国月搜索量与KD按源表保留。KD为Semrush指标，不能视为排名概率；破折号表示未给出数据，不能补成0。"
    },
    {
      "section": "seo",
      "title": "国际市场与本地语言",
      "note": "各行对应不同国家、语言和查询；金额为人民币计价的首页出价范围，不是实际成交成本。未公开提取日，不能称10月新数据。"
    },
    {
      "section": "seo",
      "title": "同行自然搜索估算",
      "note": "源表自然关键词与月流量为美国范围的第三方估算，不是对方后台真实访客；不得与下方GSC样本或全球流量混为一表。"
    },
    {
      "section": "ads",
      "title": "关键词广告出价",
      "note": "首页出价区间是Keyword Planner参考范围，单位人民币/次点击；实际账户CPC、每条留资成本和获客成交成本为不同口径。"
    },
    {
      "section": "ads",
      "title": "国家CPC对照",
      "note": "单位人民币/次点击，点击数为源表样本量。页面未明确该表对应哪个账户、完整期间及汇总权重，不应与某案例强行拼接计算。"
    },
    {
      "section": "ads",
      "title": "ROI交互估算",
      "note": "成交率、订单毛利与首年复购次数是记录明确列出的假设输入；估算结果不是已发生业绩。月投放批次的首年模型不能命名为当月实际利润。"
    },
    {
      "section": "cases",
      "title": "自然搜索趋势与6–8月汇总",
      "note": "周点击起止数为前4周与近4周的均值；SVG坐标只支持重画相对形状，不构造逐点原始值。6–8月汇总未给出精确起止日，图轴止于2026-08-24，不能擅改为8月31日。"
    }
  ],
  "account_notes": [
    {
      "title": "自然案例1：定制家具站",
      "period": "2025-06-23—2026-08-24",
      "qualification": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。均值0→10，零基数不计算增长倍数；源6–8月汇总123点击。"
    },
    {
      "title": "广告案例A：定制家具",
      "period": "2026-01—2026-08，共8个月",
      "qualification": "总花费¥39747，13930点击，131条在线留资均来自WhatsApp，131÷13930≈0.94%、39747÷131≈¥303。卡片CPC¥6.4标注搜索口径；总花费÷全部点击约¥2.85，不可将两口径混用。搜索花费97%、PMax3%。"
    }
  ],
  "anomalies": [
    "案例正文把¥6.4称平均点击成本，但¥39747÷13930约¥2.85；卡片仅写搜索CPC，可能是渠道口径差异，公开资料不足以还原搜索点击分母。保留记录搜索标签并显注差异，不静默把6.4改成全账户均值。",
    "仅有1个广告样本，不能以¥303构成行业成本区间或得出普遍较低的结论。",
    "自然案例基期均值0，任何增长倍数均不可由0→10计算。",
    "搜索分层表把ashley factory store、west elm factory store等品牌零售词列为供应商采购词，但行业画像正文明确称这些词与中国工厂寻源无关；原分类存在冲突，不应照此作为投放建议。"
  ],
  "brief_insights": [
    "家具选品与项目清单各有决策路径，页面应提供不同证据。",
    "WhatsApp事件数量不能直接说明样品、报价或成交质量。",
    "批发与酒店项目周期不同，适合用确认节点持续复盘。"
  ],
  "time_note": "本页于2026年10月15日更新整理；原始工具和账户样本按实际期间列示，未披露的采样窗口不推定为10月。"
}