{
  "id": "construction-machinery",
  "page_updated": "2026-10-15",
  "hero_metrics": [
    {
      "value": "¥10–54",
      "label": "美国「construction equipment」首页出价区间（每次点击）",
      "scope": "美国单一关键词“construction equipment”的Keyword Planner首页出价参考",
      "note": "首屏采用简化区间；广告表精确值为¥9.9–54.5。不是实际点击费，未公开精确采集日。"
    },
    {
      "value": "1/10",
      "label": "该词自然排名前十中，平台和大品牌占的席位",
      "scope": "同一关键词的自然排名前十，按记录的平台/大品牌分类",
      "note": "只适用于该词，不是行业平台流量份额；分类来自记录。"
    },
    {
      "value": "63%",
      "label": "工程机械相关搜索出现 AI 概览的比例（19/30）",
      "scope": "所选30个美国关键词结果页，AI概览出现19/30",
      "note": "原始分子分母保留；百分比为整数展示。并非AI用户或采购商覆盖率。"
    },
    {
      "value": "¥45",
      "label": "选取的广告案例里，示例的单个线索成本（点击到留资转化率 5.4%）",
      "scope": "广告账户样本A，搜索广告100%，11个月在线留资。",
      "note": "¥318,480/7,073条≈¥45；7,073/130,912≈5.4%。邮件4,730、WhatsApp2,343、表单0；不能称仅靠WhatsApp取得。"
    }
  ],
  "sections": [
    {
      "id": "profile",
      "tables": []
    },
    {
      "id": "search",
      "tables": [
        {
          "index": 0,
          "section": "search",
          "title": "搜索需求分层与结果构成",
          "headers": [
            "层级",
            "代表词（美国月搜索量）",
            "搜索结果构成",
            "建议优先级"
          ],
          "rows": [
            [
              "行业大词",
              "forklifts 135,000 / cranes 135,000 / construction equipment 14,800 / excavators for sale 12,100",
              "平台/大品牌占 0–8 席，中国同级站 0 席",
              "平台媒体占位"
            ],
            [
              "本土供应商词",
              "excavator rental near me 6,600 / crane service companies 1,600 / construction equipment auctions 1,600 / heavy equipment repair shops 170",
              "平台/大品牌占 0–5 席，中国同级站 0 席",
              "本地服务为主"
            ],
            [
              "供应商采购词",
              "forklift suppliers 1,000 / forklift manufacturers 480 / custom material handling equipment 40 / excavator attachments manufacturer 40",
              "平台/大品牌占 0–2 席，中国同级站 0 席",
              "少数可做"
            ],
            [
              "技术问答词",
              "excavator prices 1,600 / forklift price 1,300 / forklift cost 880 / rent a forklift cost 590",
              "平台/大品牌占 1–2 席，中国同级站 0 席",
              "内容机会"
            ],
            [
              "应用场景长尾",
              "asphalt paver for driveway 3,600 / mini excavator for landscaping 1,000 / rough terrain forklift for construction 110 / wheel loader for snow removal 70",
              "平台/大品牌占 2–3 席，中国同级站 0 席",
              "长尾切入"
            ]
          ]
        }
      ]
    },
    {
      "id": "website",
      "tables": []
    },
    {
      "id": "seo",
      "tables": [
        {
          "index": 0,
          "section": "seo",
          "title": "供应商采购关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "同类站点",
            "建议优先级"
          ],
          "rows": [
            [
              "forklift suppliers",
              "1,000",
              "34",
              "0",
              "—",
              "待测试"
            ],
            [
              "forklift manufacturers",
              "480",
              "32",
              "0",
              "—",
              "待测试"
            ],
            [
              "custom material handling equipment",
              "40",
              "12",
              "0",
              "—",
              "待测试"
            ],
            [
              "excavator attachments manufacturer",
              "40",
              "37",
              "0",
              "—",
              "待测试"
            ],
            [
              "china excavator manufacturer",
              "10",
              "—",
              "5",
              "jinggongexcavator.com、ailishengglobal.com",
              "优先做"
            ],
            [
              "crane manufacturer china",
              "10",
              "—",
              "4",
              "dgcrane.com、whcranegroup.com",
              "优先做"
            ],
            [
              "construction equipment oem",
              "10",
              "—",
              "0",
              "—",
              "待测试"
            ],
            [
              "wheel loader factory",
              "10",
              "—",
              "4",
              "yufanmachinery.com、luqingloader.goldsupplier.com",
              "优先做"
            ]
          ]
        },
        {
          "index": 1,
          "section": "seo",
          "title": "技术与选型问答关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "建议优先级"
          ],
          "rows": [
            [
              "excavator prices",
              "1,600",
              "23",
              "0",
              "待测试"
            ],
            [
              "forklift price",
              "1,300",
              "9",
              "0",
              "待测试"
            ],
            [
              "forklift cost",
              "880",
              "13",
              "0",
              "待测试"
            ],
            [
              "rent a forklift cost",
              "590",
              "16",
              "0",
              "待测试"
            ],
            [
              "new forklift price",
              "320",
              "24",
              "0",
              "待测试"
            ],
            [
              "toyota forklift price",
              "260",
              "8",
              "0",
              "待测试"
            ],
            [
              "backhoe price",
              "260",
              "17",
              "0",
              "待测试"
            ],
            [
              "sany excavator price",
              "210",
              "2",
              "0",
              "待测试"
            ]
          ]
        },
        {
          "index": 2,
          "section": "seo",
          "title": "多语言市场关键词与出价",
          "headers": [
            "市场（语言）",
            "关键词",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "墨西哥（西班牙语）",
              "maquinaria de construccion",
              "3,600",
              "¥2.8–8.8"
            ],
            [
              "墨西哥（西班牙语）",
              "gruas industriales",
              "2,900",
              "¥6.8–18.4"
            ],
            [
              "墨西哥（西班牙语）",
              "montacargas usados",
              "260",
              "¥3.9–26.1"
            ],
            [
              "巴西（葡萄牙语）",
              "guindastes",
              "27,100",
              "¥4.8–17.6"
            ],
            [
              "巴西（葡萄牙语）",
              "maquinas de construcao",
              "880",
              "¥3.2–11.0"
            ],
            [
              "巴西（葡萄牙语）",
              "escavadeiras a venda",
              "480",
              "¥0.6–7.0"
            ],
            [
              "德国（德语）",
              "gabelstapler",
              "27,100",
              "¥10.3–32.2"
            ],
            [
              "德国（德语）",
              "baumaschinen",
              "8,100",
              "¥3.4–19.8"
            ],
            [
              "德国（德语）",
              "bagger kaufen",
              "5,400",
              "¥2.1–12.0"
            ]
          ]
        },
        {
          "index": 3,
          "section": "seo",
          "title": "同类站点公开搜索指标",
          "headers": [
            "站点",
            "类型",
            "在本次前十中出现次数",
            "美国自然关键词数",
            "美国月自然流量（估算）"
          ],
          "rows": [
            [
              "huayee.com",
              "中国同级工厂站",
              "1",
              "152",
              "1,680"
            ],
            [
              "yufanmachinery.com",
              "中国同级工厂站",
              "2",
              "805",
              "835"
            ],
            [
              "ailishengglobal.com",
              "中国同级工厂站",
              "1",
              "656",
              "144"
            ],
            [
              "chinaift.com",
              "中国同级工厂站",
              "1",
              "138",
              "79"
            ],
            [
              "jinggongexcavator.com",
              "中国同级工厂站",
              "1",
              "133",
              "68"
            ]
          ]
        }
      ]
    },
    {
      "id": "ads",
      "tables": [
        {
          "index": 0,
          "section": "ads",
          "title": "关键词首页出价范围",
          "headers": [
            "关键词（美国）",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "forklifts",
              "135,000",
              "¥14.9–50.9"
            ],
            [
              "cranes",
              "135,000",
              "¥13.4–66.5"
            ],
            [
              "construction equipment",
              "14,800",
              "¥9.9–54.5"
            ],
            [
              "excavators for sale",
              "12,100",
              "¥2.3–17.6"
            ],
            [
              "wheel loaders",
              "12,100",
              "¥3.6–28.0"
            ],
            [
              "heavy machinery",
              "8,100",
              "¥7.4–57.1"
            ]
          ]
        },
        {
          "index": 1,
          "section": "ads",
          "title": "国家与实际点击成本",
          "headers": [
            "国家",
            "平均点击单价",
            "点击数"
          ],
          "rows": [
            [
              "沙特",
              "¥6.7",
              "6,451"
            ],
            [
              "巴基斯坦",
              "¥1.6",
              "18,280"
            ],
            [
              "阿尔及利亚",
              "¥2.4",
              "10,480"
            ],
            [
              "哥伦比亚",
              "¥3.5",
              "7,145"
            ],
            [
              "阿联酋",
              "¥13.2",
              "1,626"
            ],
            [
              "埃塞俄比亚",
              "¥8.8",
              "2,378"
            ],
            [
              "泰国",
              "¥2.9",
              "6,796"
            ],
            [
              "墨西哥",
              "¥3.1",
              "6,031"
            ],
            [
              "秘鲁",
              "¥3.9",
              "4,501"
            ],
            [
              "肯尼亚",
              "¥8.5",
              "1,925"
            ]
          ]
        },
        {
          "index": 2,
          "section": "ads",
          "title": "搜索意图排除建议",
          "headers": [
            "搜索词示例",
            "意图检查方向"
          ],
          "rows": [
            [
              "near me",
              "本地服务意图"
            ],
            [
              "rental",
              "二手或租赁需求"
            ],
            [
              "repair",
              "本地服务意图"
            ],
            [
              "training",
              "学习与培训需求"
            ],
            [
              "auction",
              "需按实际供货范围检查意图"
            ],
            [
              "used",
              "二手或租赁需求"
            ],
            [
              "price list",
              "需按实际供货范围检查意图"
            ],
            [
              "job",
              "需按实际供货范围检查意图"
            ]
          ]
        }
      ]
    },
    {
      "id": "geo",
      "tables": []
    },
    {
      "id": "cases",
      "tables": []
    },
    {
      "id": "roadmap",
      "tables": []
    },
    {
      "id": "service",
      "tables": []
    },
    {
      "id": "faq",
      "tables": []
    },
    {
      "id": "more",
      "tables": []
    }
  ],
  "cases": [
    {
      "title": "自然搜索样本 1",
      "type": "自然流量",
      "masked_domain": "apol****ist.com",
      "metrics": [
        {
          "value": "32 → 93",
          "label": "周点击（前 4 周 → 近 4 周均值，共 69 周）"
        },
        {
          "value": "855",
          "label": "6–8 月点击"
        },
        {
          "value": "68%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "15.4",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-05",
            "2026-08-24"
          ],
          "axis_labels": [
            "104",
            "52",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0.308
              },
              {
                "x": 0.014759,
                "level": 0.298
              },
              {
                "x": 0.029367,
                "level": 0.326667
              },
              {
                "x": 0.044127,
                "level": 0.278667
              },
              {
                "x": 0.058886,
                "level": 0.346
              },
              {
                "x": 0.073494,
                "level": 0.298
              },
              {
                "x": 0.088253,
                "level": 0.298
              },
              {
                "x": 0.103012,
                "level": 0.298
              },
              {
                "x": 0.11762,
                "level": 0.25
              },
              {
                "x": 0.13238,
                "level": 0.211333
              },
              {
                "x": 0.146988,
                "level": 0.211333
              },
              {
                "x": 0.161747,
                "level": 0.221333
              },
              {
                "x": 0.176506,
                "level": 0.202
              },
              {
                "x": 0.191114,
                "level": 0.240667
              },
              {
                "x": 0.205873,
                "level": 0.326667
              },
              {
                "x": 0.220633,
                "level": 0.211333
              },
              {
                "x": 0.235241,
                "level": 0.259333
              },
              {
                "x": 0.25,
                "level": 0.278667
              },
              {
                "x": 0.264759,
                "level": 0.346
              },
              {
                "x": 0.279367,
                "level": 0.317333
              },
              {
                "x": 0.294127,
                "level": 0.298
              },
              {
                "x": 0.308886,
                "level": 0.317333
              },
              {
                "x": 0.323494,
                "level": 0.394
              },
              {
                "x": 0.338253,
                "level": 0.394
              },
              {
                "x": 0.353012,
                "level": 0.480667
              },
              {
                "x": 0.36762,
                "level": 0.596
              },
              {
                "x": 0.38238,
                "level": 0.75
              },
              {
                "x": 0.396988,
                "level": 0.769333
              },
              {
                "x": 0.411747,
                "level": 0.654
              },
              {
                "x": 0.426506,
                "level": 0.567333
              },
              {
                "x": 0.441114,
                "level": 0.480667
              },
              {
                "x": 0.455873,
                "level": 0.548
              },
              {
                "x": 0.470633,
                "level": 0.480667
              },
              {
                "x": 0.485241,
                "level": 0.519333
              },
              {
                "x": 0.5,
                "level": 0.558
              },
              {
                "x": 0.514759,
                "level": 0.596
              },
              {
                "x": 0.529367,
                "level": 0.567333
              },
              {
                "x": 0.544127,
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              },
              {
                "x": 0.558886,
                "level": 0.721333
              },
              {
                "x": 0.573494,
                "level": 0.846
              },
              {
                "x": 0.588253,
                "level": 0.75
              },
              {
                "x": 0.603012,
                "level": 0.663333
              },
              {
                "x": 0.61762,
                "level": 0.75
              },
              {
                "x": 0.63238,
                "level": 0.528667
              },
              {
                "x": 0.646988,
                "level": 0.75
              },
              {
                "x": 0.661747,
                "level": 0.759333
              },
              {
                "x": 0.676506,
                "level": 0.625333
              },
              {
                "x": 0.691114,
                "level": 0.615333
              },
              {
                "x": 0.705873,
                "level": 0.548
              },
              {
                "x": 0.720633,
                "level": 0.509333
              },
              {
                "x": 0.735241,
                "level": 0.615333
              },
              {
                "x": 0.75,
                "level": 0.567333
              },
              {
                "x": 0.764759,
                "level": 0.471333
              },
              {
                "x": 0.779367,
                "level": 0.384667
              },
              {
                "x": 0.794127,
                "level": 0.471333
              },
              {
                "x": 0.808886,
                "level": 0.404
              },
              {
                "x": 0.823494,
                "level": 0.423333
              },
              {
                "x": 0.838253,
                "level": 0.394
              },
              {
                "x": 0.853012,
                "level": 0.461333
              },
              {
                "x": 0.86762,
                "level": 0.413333
              },
              {
                "x": 0.88238,
                "level": 0.5
              },
              {
                "x": 0.896988,
                "level": 0.567333
              },
              {
                "x": 0.911747,
                "level": 0.528667
              },
              {
                "x": 0.926506,
                "level": 0.567333
              },
              {
                "x": 0.941114,
                "level": 0.692
              },
              {
                "x": 0.955873,
                "level": 0.798
              },
              {
                "x": 0.970633,
                "level": 0.836667
              },
              {
                "x": 0.985241,
                "level": 0.932667
              },
              {
                "x": 1.0,
                "level": 1
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 1｜某起重葫芦设备出口站",
      "period": "2025-05-05—2026-08-24；69周；摘要6–8月",
      "measurement_note": "周均点击32→93；855点击、87,964展示、排名15.4，非品牌长尾68%。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 2",
      "type": "自然流量",
      "masked_domain": "me***em.com",
      "metrics": [
        {
          "value": "0 → 30",
          "label": "周点击（前 4 周 → 近 4 周均值，共 60 周）"
        },
        {
          "value": "272",
          "label": "6–8 月点击"
        },
        {
          "value": "17%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "12.4",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-07-07",
            "2026-08-24"
          ],
          "axis_labels": [
            "45",
            "22",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0
              },
              {
                "x": 0.017018,
                "level": 0
              },
              {
                "x": 0.033886,
                "level": 0
              },
              {
                "x": 0.050904,
                "level": 0
              },
              {
                "x": 0.067771,
                "level": 0
              },
              {
                "x": 0.084789,
                "level": 0
              },
              {
                "x": 0.101657,
                "level": 0
              },
              {
                "x": 0.118675,
                "level": 0
              },
              {
                "x": 0.135542,
                "level": 0.088667
              },
              {
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                "level": 0.111333
              },
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                "x": 0.169428,
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              {
                "x": 0.203464,
                "level": 0.044667
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              {
                "x": 0.220331,
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              {
                "x": 0.237349,
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              },
              {
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                "level": 0.022
              },
              {
                "x": 0.271235,
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              },
              {
                "x": 0.288102,
                "level": 0.044667
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              {
                "x": 0.30512,
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              {
                "x": 0.321988,
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              },
              {
                "x": 0.339006,
                "level": 0.066667
              },
              {
                "x": 0.355873,
                "level": 0.022
              },
              {
                "x": 0.372892,
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              {
                "x": 0.389759,
                "level": 0.044667
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              {
                "x": 0.406777,
                "level": 0.133333
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              {
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              },
              {
                "x": 0.474548,
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              {
                "x": 0.491566,
                "level": 0.178
              },
              {
                "x": 0.508434,
                "level": 0.2
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              {
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              },
              {
                "x": 0.542319,
                "level": 0.066667
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              {
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              },
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              {
                "x": 0.593223,
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              },
              {
                "x": 0.610241,
                "level": 0.266667
              },
              {
                "x": 0.627108,
                "level": 0.2
              },
              {
                "x": 0.644127,
                "level": 0.178
              },
              {
                "x": 0.660994,
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              },
              {
                "x": 0.678012,
                "level": 0.155333
              },
              {
                "x": 0.69488,
                "level": 0.155333
              },
              {
                "x": 0.711898,
                "level": 0.355333
              },
              {
                "x": 0.728765,
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              },
              {
                "x": 0.745783,
                "level": 0.244667
              },
              {
                "x": 0.762651,
                "level": 0.355333
              },
              {
                "x": 0.779669,
                "level": 0.422
              },
              {
                "x": 0.796536,
                "level": 0.422
              },
              {
                "x": 0.813554,
                "level": 0.378
              },
              {
                "x": 0.830572,
                "level": 0.4
              },
              {
                "x": 0.84744,
                "level": 0.422
              },
              {
                "x": 0.864458,
                "level": 0.2
              },
              {
                "x": 0.881325,
                "level": 0.555333
              },
              {
                "x": 0.898343,
                "level": 0.244667
              },
              {
                "x": 0.915211,
                "level": 0.444667
              },
              {
                "x": 0.932229,
                "level": 0.288667
              },
              {
                "x": 0.949096,
                "level": 0.6
              },
              {
                "x": 0.966114,
                "level": 0.533333
              },
              {
                "x": 0.982982,
                "level": 0.488667
              },
              {
                "x": 1.0,
                "level": 1
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 2｜某工程机械出口企业",
      "period": "2025-07-07—2026-08-24；60周；摘要6–8月",
      "measurement_note": "周均点击0→30；272点击、34,085展示、排名12.4，非品牌长尾17%。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 3",
      "type": "自然流量",
      "masked_domain": "nan****ane.com",
      "metrics": [
        {
          "value": "303 → 282",
          "label": "周点击（前 4 周 → 近 4 周均值，共 69 周）"
        },
        {
          "value": "3,616",
          "label": "6–8 月点击"
        },
        {
          "value": "26%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "13.6",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-05",
            "2026-08-24"
          ],
          "axis_labels": [
            "366",
            "183",
            "0"
          ],
          "series": [
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              {
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              {
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              },
              {
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              },
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                "level": 0.716
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              {
                "x": 0.161747,
                "level": 0.732
              },
              {
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              },
              {
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                "level": 0.702
              },
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              {
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              {
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              {
                "x": 0.25,
                "level": 0.68
              },
              {
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              },
              {
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              },
              {
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              {
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              {
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              {
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              },
              {
                "x": 0.441114,
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              {
                "x": 0.455873,
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              },
              {
                "x": 0.470633,
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              {
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              },
              {
                "x": 0.5,
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              {
                "x": 0.514759,
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              },
              {
                "x": 0.529367,
                "level": 0.688667
              },
              {
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                "level": 0.754
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              {
                "x": 0.558886,
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              },
              {
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                "level": 0.786667
              },
              {
                "x": 0.588253,
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              {
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              },
              {
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              },
              {
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                "level": 0.795333
              },
              {
                "x": 0.646988,
                "level": 0.738
              },
              {
                "x": 0.661747,
                "level": 0.636667
              },
              {
                "x": 0.676506,
                "level": 0.683333
              },
              {
                "x": 0.691114,
                "level": 0.59
              },
              {
                "x": 0.705873,
                "level": 0.702
              },
              {
                "x": 0.720633,
                "level": 0.62
              },
              {
                "x": 0.735241,
                "level": 0.858
              },
              {
                "x": 0.75,
                "level": 0.666667
              },
              {
                "x": 0.764759,
                "level": 0.626
              },
              {
                "x": 0.779367,
                "level": 0.658667
              },
              {
                "x": 0.794127,
                "level": 0.686
              },
              {
                "x": 0.808886,
                "level": 0.644667
              },
              {
                "x": 0.823494,
                "level": 0.754
              },
              {
                "x": 0.838253,
                "level": 0.748667
              },
              {
                "x": 0.853012,
                "level": 0.729333
              },
              {
                "x": 0.86762,
                "level": 0.724
              },
              {
                "x": 0.88238,
                "level": 0.644667
              },
              {
                "x": 0.896988,
                "level": 0.825333
              },
              {
                "x": 0.911747,
                "level": 0.732
              },
              {
                "x": 0.926506,
                "level": 0.841333
              },
              {
                "x": 0.941114,
                "level": 0.688667
              },
              {
                "x": 0.955873,
                "level": 0.803333
              },
              {
                "x": 0.970633,
                "level": 0.814
              },
              {
                "x": 0.985241,
                "level": 0.773333
              },
              {
                "x": 1.0,
                "level": 0.691333
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 3｜某起重机械出口站",
      "period": "2025-05-05—2026-08-24；69周；摘要6–8月",
      "measurement_note": "周均点击303→282；3,616点击、617,738展示、排名13.6，非品牌长尾26%；起末对照略降。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 4",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥318,480",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥2.4",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥45",
          "label": "单个线索成本（线索 7,073 条）"
        },
        {
          "value": "5.4%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "39k",
            "20k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 0.724667
            },
            {
              "x": 115.7,
              "level": 0.546
            },
            {
              "x": 176.4,
              "level": 0.608667
            },
            {
              "x": 237.1,
              "level": 0.59
            },
            {
              "x": 297.8,
              "level": 0.660667
            },
            {
              "x": 358.6,
              "level": 0.709333
            },
            {
              "x": 419.3,
              "level": 0.852667
            },
            {
              "x": 480.0,
              "level": 0.709333
            },
            {
              "x": 540.7,
              "level": 0.832
            },
            {
              "x": 601.5,
              "level": 0.881333
            },
            {
              "x": 662.2,
              "level": 1
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 A｜某工程机械出口企业",
      "period": "25/10—26/08；11个月",
      "measurement_note": "¥318,480；130,912点击；7,073在线线索＝0表单+2,343 WhatsApp+4,730邮件；CPA¥45，5.4%，CPC¥2.4。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 5",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥97,430",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥10.5",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥105",
          "label": "单个线索成本（线索 928 条）"
        },
        {
          "value": "10.01%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "11k",
            "5k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 0.696
            },
            {
              "x": 115.7,
              "level": 0.637333
            },
            {
              "x": 176.4,
              "level": 0.648
            },
            {
              "x": 237.1,
              "level": 0.879333
            },
            {
              "x": 297.8,
              "level": 0.660667
            },
            {
              "x": 358.6,
              "level": 0.74
            },
            {
              "x": 419.3,
              "level": 0.939333
            },
            {
              "x": 480.0,
              "level": 0.939333
            },
            {
              "x": 540.7,
              "level": 0.903333
            },
            {
              "x": 601.5,
              "level": 1
            },
            {
              "x": 662.2,
              "level": 0.984
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 B｜某工程机械出口企业",
      "period": "25/10—26/08；11个月",
      "measurement_note": "¥97,430；9,278点击；928在线线索＝368表单+529 WhatsApp+31邮件；CPA¥105，10.01%，CPC¥10.5。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 6",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥139,667",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥9.4",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥360",
          "label": "单个线索成本（线索 388 条）"
        },
        {
          "value": "2.61%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "16k",
            "8k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 0.309333
            },
            {
              "x": 115.7,
              "level": 0.52
            },
            {
              "x": 176.4,
              "level": 0.504
            },
            {
              "x": 237.1,
              "level": 0.359333
            },
            {
              "x": 297.8,
              "level": 0.832667
            },
            {
              "x": 358.6,
              "level": 0.962667
            },
            {
              "x": 419.3,
              "level": 0.996
            },
            {
              "x": 480.0,
              "level": 0.996
            },
            {
              "x": 540.7,
              "level": 0.996
            },
            {
              "x": 601.5,
              "level": 1
            },
            {
              "x": 662.2,
              "level": 0.996
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 C｜某工程机械出口企业",
      "period": "25/10—26/08；11个月",
      "measurement_note": "¥139,667；14,849点击；388在线线索均标记WhatsApp；CPA¥360，2.61%，CPC¥9.4。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    }
  ],
  "roi": {
    "defaults": {
      "budget": "20000",
      "cpc": "7",
      "lr": "6.0",
      "cr": "3",
      "margin": "15000",
      "orders": "1"
    },
    "presets": [
      {
        "label": "成熟账户水平",
        "values": {
          "cpc": 7,
          "lr": 6.0
        }
      }
    ]
  },
  "display_month": "2026-10",
  "search_facts": [
    {
      "label": "关键词结果样本",
      "value": "30个词的美国Google前十",
      "note": "样本选取的美国 Google 关键词样本；未披露逐词采集日，页面更新月份不等同采样日期。"
    },
    {
      "label": "SERP模块比例",
      "value": "PAA93%；AI摘要63%；商品47%；视频27%；图片43%",
      "note": "以上为记录整数百分比；除AI19/30外未同时列出原始次数，不自动反推精确次数。"
    },
    {
      "label": "关键词可做性分类",
      "value": "3现在能做 / 24需观察 / 3暂不建议",
      "note": "合计30；样本判断，非所有工程机械词的分布。"
    },
    {
      "label": "域名在样本前十出现次数",
      "value": "Wikipedia8；YouTube7；Toyota Forklift6；Facebook6；ForkliftTrader6；Boom and Bucket5",
      "note": "跨关键词出现次数，不是平台份额。"
    },
    {
      "label": "ChatGPT品牌点名",
      "value": "12次点名（记录措辞）",
      "note": "记录未明确这是回答总数、品牌次数还是去重企业数；示例包括XCMG、Lonking、SANY，不擅自改成12家或12次回答。"
    }
  ],
  "sample_periods": [
    "2026年9月（页面更新）",
    "2025-05-05—2026-08-24（GSC案例1、3，69周）",
    "2025-07-07—2026-08-24（GSC案例2，60周）",
    "6–8月（GSC摘要记录）",
    "25/10—26/08（广告A/B/C图轴，11个月）"
  ],
  "table_notes": [
    {
      "section": "ads",
      "title": "美国关键词首页出价",
      "note": "construction equipment表格¥9.9–54.5，hero为¥10–54。保留源的简化展示差异，不自行宣称统一四舍五入规则。"
    },
    {
      "section": "ads",
      "title": "各国平均点击单价",
      "note": "沙特¥6.7、巴基斯坦¥1.6、阿联酋¥13.2等是所选账户数据；表格未单独披露统计时段及归并算法。"
    },
    {
      "section": "cases",
      "title": "GSC周趋势",
      "note": "箭头指前4周与近4周均值，不能把303→282写成增长；6–8月摘要与69/60周趋势分开标注。"
    },
    {
      "section": "cases",
      "title": "在线线索组成",
      "note": "A/B/C三例均搜索100%；线索为表单、WhatsApp、邮件合计，未披露去重买家数。"
    },
    {
      "section": "roi",
      "title": "ROI估算器与图表窗口",
      "note": "成交率、单笔毛利、首年下单次数等默认项在记录注明为假设，不是实测经营数据。GSC/花费SVG未公开精确逐点数值时仅说明图形观察，不从像素推造原始点值。"
    }
  ],
  "account_notes": [
    {
      "title": "GSC案例1｜apol****ist.com",
      "period": "2025-05-05—2026-08-24；69周；摘要6–8月",
      "qualification": "周均点击32→93；855点击、87,964展示、排名15.4，非品牌长尾68%。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "GSC案例2｜me***em.com",
      "period": "2025-07-07—2026-08-24；60周；摘要6–8月",
      "qualification": "周均点击0→30；272点击、34,085展示、排名12.4，非品牌长尾17%。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "GSC案例3｜nan****ane.com",
      "period": "2025-05-05—2026-08-24；69周；摘要6–8月",
      "qualification": "周均点击303→282；3,616点击、617,738展示、排名13.6，非品牌长尾26%；起末对照略降。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "广告A｜工程机械",
      "period": "25/10—26/08；11个月",
      "qualification": "¥318,480；130,912点击；7,073在线线索＝0表单+2,343 WhatsApp+4,730邮件；CPA¥45，5.4%，CPC¥2.4。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "广告B｜工程机械",
      "period": "25/10—26/08；11个月",
      "qualification": "¥97,430；9,278点击；928在线线索＝368表单+529 WhatsApp+31邮件；CPA¥105，10.01%，CPC¥10.5。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "广告C｜工程机械",
      "period": "25/10—26/08；11个月",
      "qualification": "¥139,667；14,849点击；388在线线索均标记WhatsApp；CPA¥360，2.61%，CPC¥9.4。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    }
  ],
  "anomalies": [
    "广告策略段将最低¥45解释为靠词组匹配和WhatsApp承接，但A明细邮件4,730多于WhatsApp2,343；不能删除邮件贡献。",
    "GSC案例3周均值303→282，不是向上增长；保持原方向，不能配向上趋势结论。",
    "搜索段ChatGPT“12次点名”未公开完整实验设计，不足以宣称12家企业或12轮回答。",
    "记录从单账户表现推导网站、匹配方式效果，未提供控制实验；只能显示记录数据和其解读归属。",
    "8页源更新均为2026年9月；2026年10月15日仅为新获取/整理日期，不改写为10月统计。关键词/AI采样未披露精确逐词日期。",
    "GSC摘要记录为6–8月，图轴止于2026-08-24；不足以声称数据覆盖8月31日或完整自然季度。"
  ],
  "brief_insights": [
    "记录最低成本账户仍包含大量邮件留资。",
    "记录三条自然趋势的起末方向并不相同。",
    "历史样本仅覆盖30个美国关键词。"
  ],
  "time_note": "本页于2026年10月15日更新整理；原始工具和账户样本按实际期间列示，未披露的采样窗口不推定为10月。"
}