{
  "id": "cnc-machining",
  "page_updated": "2026-10-15",
  "hero_metrics": [
    {
      "value": "¥30–223",
      "label": "美国「cnc machining services」首页出价区间（每次点击）",
      "scope": "美国单一关键词“cnc machining services”的Keyword Planner首页出价参考",
      "note": "首屏采用简化区间；广告表精确值为¥29.6–222.9。不是实际点击费，未公开精确采集日。"
    },
    {
      "value": "9/10",
      "label": "该词自然排名前十中，平台站占的席位",
      "scope": "同一关键词的自然排名前十，按记录的平台/大品牌分类",
      "note": "只适用于该词，不是行业平台流量份额；分类来自记录。"
    },
    {
      "value": "60%",
      "label": "CNC 相关搜索结果出现 AI 概览的比例（96/159）",
      "scope": "所选159个美国关键词结果页，AI概览出现96/159",
      "note": "原始分子分母保留；百分比为整数展示。并非AI用户或采购商覆盖率。"
    },
    {
      "value": "约 11 倍",
      "label": "同类账户单个线索成本差距（¥452 对 ¥5,003）",
      "scope": "源案例 A 与 C 的留资成本对照；不同账户且分别为9个月和2个月。",
      "note": "¥245,328/543次留资约¥452；¥30,020/6次约¥5,003。约11倍是样本成本比，不是同一客户降本幅度，也未证明网站因素的独立因果。"
    }
  ],
  "sections": [
    {
      "id": "profile",
      "tables": []
    },
    {
      "id": "search",
      "tables": [
        {
          "index": 0,
          "section": "search",
          "title": "搜索需求分层与结果构成",
          "headers": [
            "层级",
            "代表词（美国月搜索量）",
            "搜索结果构成",
            "建议优先级"
          ],
          "rows": [
            [
              "服务大词",
              "cnc machining services 8,100 / cnc milling services 1,300 / custom cnc machining 590 / custom cnc parts 320",
              "平台站占 7–9 席，中国同级站 0 席",
              "先别碰"
            ],
            [
              "美国本土场",
              "aerospace machining 9,900 / cnc machining shop 5,400 / swiss machining 1,900 / precision machining services 880",
              "以美国本土加工厂为主，没有中国同级站",
              "第二阶段再试"
            ],
            [
              "供应商采购词",
              "china cnc milling service 390 / cnc machining china 390 / cnc machining services china 390 / small batch cnc machining 110 / low volume cnc machining 70",
              "中国同级站占 2–6 席",
              "现在能做"
            ],
            [
              "工程问答词",
              "uhmwpe 5,400 / aluminum heat sink 4,400 / 6061 vs 6063 aluminum 1,600 / interference fit 1,300 / black anodized aluminum 1,000",
              "中国同级站已有排名，难度 KD 13–34",
              "养权重、带长尾"
            ]
          ]
        }
      ]
    },
    {
      "id": "website",
      "tables": []
    },
    {
      "id": "seo",
      "tables": [
        {
          "index": 0,
          "section": "seo",
          "title": "供应商采购关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "同类站点",
            "建议优先级"
          ],
          "rows": [
            [
              "machining manufacturer",
              "5,400",
              "24",
              "1",
              "tirapid.com",
              "可做"
            ],
            [
              "cnc machining manufacturer",
              "720",
              "49",
              "1",
              "tirapid.com",
              "需积累"
            ],
            [
              "cnc machining china",
              "390",
              "37",
              "2",
              "seathertechnology.com、haizol.com",
              "优先做"
            ],
            [
              "china cnc milling service",
              "390",
              "33",
              "6",
              "haizol.com、machining-custom.com、fsfab.com",
              "优先做"
            ],
            [
              "cnc machining services china",
              "390",
              "—",
              "2",
              "machining-custom.com、rpproto.com",
              "优先做"
            ],
            [
              "small batch cnc machining",
              "110",
              "—",
              "2",
              "tirapid.com、pathmachining.com",
              "优先做"
            ],
            [
              "low volume cnc machining",
              "70",
              "—",
              "2",
              "ptsmake.com、haizol.com",
              "优先做"
            ],
            [
              "cnc machining cost",
              "1,000",
              "17",
              "1",
              "komacut.com",
              "可做"
            ],
            [
              "china cnc machining manufacturer",
              "30",
              "—",
              "5",
              "lvcnc.com、seathertechnology.com、techpro-cnc.com",
              "优先做"
            ]
          ]
        },
        {
          "index": 1,
          "section": "seo",
          "title": "技术与选型问答关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "同类站点"
          ],
          "rows": [
            [
              "black anodized aluminum",
              "1,000",
              "13",
              "ptsmake.com"
            ],
            [
              "6061 vs 6063 aluminum",
              "1,600",
              "16",
              "wellste.com"
            ],
            [
              "interference fit",
              "1,300",
              "24",
              "ptsmake.com"
            ],
            [
              "aluminum heat sink",
              "4,400",
              "16",
              "ptsmake.com"
            ],
            [
              "uhmwpe",
              "5,400",
              "34",
              "ptsmake.com"
            ],
            [
              "peek machining",
              "140",
              "—",
              "ptsmake.com"
            ],
            [
              "cnc turning parts",
              "140",
              "—",
              "komacut.com"
            ]
          ]
        },
        {
          "index": 2,
          "section": "seo",
          "title": "多语言市场关键词与出价",
          "headers": [
            "市场（语言）",
            "关键词",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "墨西哥（西班牙语）",
              "torneado cnc",
              "5,400",
              "¥3.5–13.8"
            ],
            [
              "墨西哥（西班牙语）",
              "fresado cnc",
              "3,600",
              "¥3.1–13.6"
            ],
            [
              "墨西哥（西班牙语）",
              "mecanizado cnc",
              "260",
              "¥3.6–14.8"
            ],
            [
              "巴西（葡萄牙语）",
              "torneamento cnc",
              "6,600",
              "¥1.4–5.0"
            ],
            [
              "巴西（葡萄牙语）",
              "usinagem cnc",
              "2,400",
              "¥2.9–9.9"
            ],
            [
              "巴西（葡萄牙语）",
              "peças usinadas",
              "210",
              "¥3.2–13.1"
            ],
            [
              "德国（德语）",
              "cnc fräsen",
              "22,200",
              "¥9.4–19.8"
            ],
            [
              "德国（德语）",
              "cnc bearbeitung",
              "720",
              "¥16.2–117.8"
            ],
            [
              "德国（德语）",
              "cnc drehteile",
              "260",
              "¥15.5–106.7"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "ورشة cnc",
              "50",
              "—"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "قطع غيار cnc",
              "40",
              "—"
            ],
            [
              "俄罗斯（俄语）",
              "—",
              "无数据",
              "谷歌广告已停止服务"
            ]
          ]
        }
      ]
    },
    {
      "id": "ads",
      "tables": [
        {
          "index": 0,
          "section": "ads",
          "title": "关键词首页出价范围",
          "headers": [
            "关键词（美国）",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "cnc machining services",
              "8,100",
              "¥29.6–222.9"
            ],
            [
              "cnc milling service",
              "1,300",
              "¥30.2–253.2"
            ],
            [
              "cnc machining china",
              "320",
              "¥22.3–206.6"
            ],
            [
              "custom cnc parts",
              "320",
              "¥23.2–122.8"
            ],
            [
              "cnc turning parts",
              "140",
              "¥20.0–44.9"
            ]
          ]
        },
        {
          "index": 1,
          "section": "ads",
          "title": "国家与实际点击成本",
          "headers": [
            "国家",
            "平均点击单价",
            "点击数"
          ],
          "rows": [
            [
              "美国",
              "¥36.3",
              "4,666"
            ],
            [
              "澳大利亚",
              "¥33.5",
              "962"
            ],
            [
              "加拿大",
              "¥30.6",
              "863"
            ],
            [
              "英国",
              "¥20.6",
              "1,278"
            ],
            [
              "韩国",
              "¥13.8",
              "1,880"
            ],
            [
              "西班牙",
              "¥17.6",
              "1,355"
            ],
            [
              "德国",
              "¥25.3",
              "855"
            ],
            [
              "意大利",
              "¥23.6",
              "865"
            ],
            [
              "法国",
              "¥20.9",
              "951"
            ],
            [
              "墨西哥",
              "¥12.3",
              "1,551"
            ]
          ],
          "period": "2025-10—2026-08"
        },
        {
          "index": 2,
          "section": "ads",
          "title": "搜索意图排除建议",
          "headers": [
            "搜索词示例",
            "意图检查方向"
          ],
          "rows": [
            [
              "cnc machine for sale / used cnc",
              "二手或租赁需求"
            ],
            [
              "cnc router / hobby / diy",
              "个人使用或 DIY"
            ],
            [
              "cnc jobs / machinist salary",
              "招聘与职业信息"
            ],
            [
              "cnc programming course / training",
              "学习与培训需求"
            ],
            [
              "near me",
              "本地服务意图"
            ],
            [
              "free cnc files / g-code",
              "资料或文件查找"
            ]
          ]
        }
      ]
    },
    {
      "id": "geo",
      "tables": []
    },
    {
      "id": "cases",
      "tables": []
    },
    {
      "id": "roadmap",
      "tables": []
    },
    {
      "id": "service",
      "tables": []
    },
    {
      "id": "faq",
      "tables": []
    },
    {
      "id": "more",
      "tables": []
    }
  ],
  "cases": [
    {
      "title": "自然搜索样本 1",
      "type": "自然流量",
      "masked_domain": "qewi*****ener.com",
      "metrics": [
        {
          "value": "52 → 364",
          "label": "周点击（前 4 周均值 → 近 4 周均值，共 67 周）"
        },
        {
          "value": "4,779",
          "label": "6–8 月点击"
        },
        {
          "value": "90%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "8.3",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-19",
            "2026-08-24"
          ],
          "axis_labels": [
            "424",
            "212",
            "0"
          ],
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              {
                "x": 0.0,
                "level": 0.144
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              {
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                "level": 0.118
              },
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              },
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                "level": 0.113333
              },
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                "level": 0.155333
              },
              {
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                "level": 0.139333
              },
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                "level": 0.139333
              },
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                "level": 0.110667
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                "level": 0.094667
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              {
                "x": 0.151506,
                "level": 0.150667
              },
              {
                "x": 0.166717,
                "level": 0.176667
              },
              {
                "x": 0.181777,
                "level": 0.155333
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              {
                "x": 0.196988,
                "level": 0.165333
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              {
                "x": 0.212048,
                "level": 0.17
              },
              {
                "x": 0.227259,
                "level": 0.198
              },
              {
                "x": 0.24247,
                "level": 0.186
              },
              {
                "x": 0.25753,
                "level": 0.172
              },
              {
                "x": 0.272741,
                "level": 0.202667
              },
              {
                "x": 0.287952,
                "level": 0.214667
              },
              {
                "x": 0.303012,
                "level": 0.231333
              },
              {
                "x": 0.318223,
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              },
              {
                "x": 0.333283,
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              },
              {
                "x": 0.348494,
                "level": 0.304
              },
              {
                "x": 0.363705,
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              },
              {
                "x": 0.378765,
                "level": 0.25
              },
              {
                "x": 0.393976,
                "level": 0.278
              },
              {
                "x": 0.409036,
                "level": 0.354
              },
              {
                "x": 0.424247,
                "level": 0.38
              },
              {
                "x": 0.439458,
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              {
                "x": 0.454518,
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              {
                "x": 0.469729,
                "level": 0.268667
              },
              {
                "x": 0.484789,
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              {
                "x": 0.5,
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              {
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              {
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              {
                "x": 0.560542,
                "level": 0.521333
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              {
                "x": 0.575753,
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              },
              {
                "x": 0.590964,
                "level": 0.582667
              },
              {
                "x": 0.606024,
                "level": 0.615333
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              {
                "x": 0.621235,
                "level": 0.613333
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              {
                "x": 0.636295,
                "level": 0.507333
              },
              {
                "x": 0.651506,
                "level": 0.578
              },
              {
                "x": 0.666717,
                "level": 0.610667
              },
              {
                "x": 0.681777,
                "level": 0.686
              },
              {
                "x": 0.696988,
                "level": 0.858667
              },
              {
                "x": 0.712048,
                "level": 0.808667
              },
              {
                "x": 0.727259,
                "level": 0.903333
              },
              {
                "x": 0.74247,
                "level": 0.849333
              },
              {
                "x": 0.75753,
                "level": 0.868
              },
              {
                "x": 0.772741,
                "level": 0.910667
              },
              {
                "x": 0.787952,
                "level": 0.908
              },
              {
                "x": 0.803012,
                "level": 0.964667
              },
              {
                "x": 0.818223,
                "level": 0.936
              },
              {
                "x": 0.833283,
                "level": 1
              },
              {
                "x": 0.848494,
                "level": 0.910667
              },
              {
                "x": 0.863705,
                "level": 0.759333
              },
              {
                "x": 0.878765,
                "level": 0.764
              },
              {
                "x": 0.893976,
                "level": 0.884667
              },
              {
                "x": 0.909036,
                "level": 0.820667
              },
              {
                "x": 0.924247,
                "level": 0.837333
              },
              {
                "x": 0.939458,
                "level": 0.802
              },
              {
                "x": 0.954518,
                "level": 0.808667
              },
              {
                "x": 0.969729,
                "level": 0.851333
              },
              {
                "x": 0.984789,
                "level": 0.88
              },
              {
                "x": 1.0,
                "level": 0.894
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 1｜五金紧固件出口站",
      "period": "2025-05-19—2026-08-24；67周；摘要6–8月",
      "measurement_note": "指标卡片为前4周均值52→近4周均值364，摘要点击4,779、平均排名8.3、非品牌长尾90%。同域名在五金页采用不同起点，不合并周基准。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 2",
      "type": "自然流量",
      "masked_domain": "mot***ec.com.cn",
      "metrics": [
        {
          "value": "11,523",
          "label": "6–8 月点击"
        },
        {
          "value": "673,945",
          "label": "6–8 月展示"
        },
        {
          "value": "约 840",
          "label": "周点击（67 周内保持稳定）"
        },
        {
          "value": "8.6",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-19",
            "2026-08-24"
          ],
          "axis_labels": [
            "1,132",
            "566",
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          ],
          "series": [
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              {
                "x": 0.0,
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                "x": 0.181777,
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                "level": 0.694667
              },
              {
                "x": 0.378765,
                "level": 0.715333
              },
              {
                "x": 0.393976,
                "level": 0.708667
              },
              {
                "x": 0.409036,
                "level": 0.69
              },
              {
                "x": 0.424247,
                "level": 0.780667
              },
              {
                "x": 0.439458,
                "level": 0.669333
              },
              {
                "x": 0.454518,
                "level": 0.775333
              },
              {
                "x": 0.469729,
                "level": 0.678667
              },
              {
                "x": 0.484789,
                "level": 0.586667
              },
              {
                "x": 0.5,
                "level": 0.818
              },
              {
                "x": 0.515211,
                "level": 0.839333
              },
              {
                "x": 0.530271,
                "level": 0.966667
              },
              {
                "x": 0.545482,
                "level": 0.964667
              },
              {
                "x": 0.560542,
                "level": 0.934667
              },
              {
                "x": 0.575753,
                "level": 0.804667
              },
              {
                "x": 0.590964,
                "level": 0.654667
              },
              {
                "x": 0.606024,
                "level": 0.522667
              },
              {
                "x": 0.621235,
                "level": 0.707333
              },
              {
                "x": 0.636295,
                "level": 0.856
              },
              {
                "x": 0.651506,
                "level": 0.730667
              },
              {
                "x": 0.666717,
                "level": 0.949333
              },
              {
                "x": 0.681777,
                "level": 0.799333
              },
              {
                "x": 0.696988,
                "level": 1
              },
              {
                "x": 0.712048,
                "level": 0.889333
              },
              {
                "x": 0.727259,
                "level": 0.935333
              },
              {
                "x": 0.74247,
                "level": 0.848
              },
              {
                "x": 0.75753,
                "level": 0.93
              },
              {
                "x": 0.772741,
                "level": 0.924
              },
              {
                "x": 0.787952,
                "level": 0.85
              },
              {
                "x": 0.803012,
                "level": 0.804
              },
              {
                "x": 0.818223,
                "level": 0.779333
              },
              {
                "x": 0.833283,
                "level": 0.813333
              },
              {
                "x": 0.848494,
                "level": 0.764
              },
              {
                "x": 0.863705,
                "level": 0.82
              },
              {
                "x": 0.878765,
                "level": 0.742667
              },
              {
                "x": 0.893976,
                "level": 0.687333
              },
              {
                "x": 0.909036,
                "level": 0.769333
              },
              {
                "x": 0.924247,
                "level": 0.712667
              },
              {
                "x": 0.939458,
                "level": 0.850667
              },
              {
                "x": 0.954518,
                "level": 0.829333
              },
              {
                "x": 0.969729,
                "level": 0.786
              },
              {
                "x": 0.984789,
                "level": 0.766667
              },
              {
                "x": 1.0,
                "level": 0.725333
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 2｜汽车配件出口站",
      "period": "2025-05-19—2026-08-24；67周；摘要6–8月",
      "measurement_note": "摘要点击11,523、展示673,945、排名8.6，周点击概述约840；与汽配页相同摘要、不同趋势窗口。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 3",
      "type": "自然流量",
      "masked_domain": "dd***r.com",
      "metrics": [
        {
          "value": "0 → 49",
          "label": "周点击（共 43 周）"
        },
        {
          "value": "569",
          "label": "6–8 月点击"
        },
        {
          "value": "92%",
          "label": "点击落在应用场景页和案例页"
        },
        {
          "value": "92%",
          "label": "流量来自美国"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-11-03",
            "2026-08-24"
          ],
          "axis_labels": [
            "76",
            "38",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0
              },
              {
                "x": 0.023795,
                "level": 0
              },
              {
                "x": 0.04759,
                "level": 0
              },
              {
                "x": 0.071386,
                "level": 0.026
              },
              {
                "x": 0.095181,
                "level": 0.026
              },
              {
                "x": 0.118976,
                "level": 0.013333
              },
              {
                "x": 0.142922,
                "level": 0
              },
              {
                "x": 0.166717,
                "level": 0
              },
              {
                "x": 0.190512,
                "level": 0.013333
              },
              {
                "x": 0.214307,
                "level": 0
              },
              {
                "x": 0.238102,
                "level": 0
              },
              {
                "x": 0.261898,
                "level": 0
              },
              {
                "x": 0.285693,
                "level": 0.013333
              },
              {
                "x": 0.309488,
                "level": 0.013333
              },
              {
                "x": 0.333283,
                "level": 0
              },
              {
                "x": 0.357078,
                "level": 0
              },
              {
                "x": 0.381024,
                "level": 0
              },
              {
                "x": 0.404819,
                "level": 0.013333
              },
              {
                "x": 0.428614,
                "level": 0
              },
              {
                "x": 0.45241,
                "level": 0
              },
              {
                "x": 0.476205,
                "level": 0
              },
              {
                "x": 0.5,
                "level": 0
              },
              {
                "x": 0.523795,
                "level": 0.013333
              },
              {
                "x": 0.54759,
                "level": 0
              },
              {
                "x": 0.571386,
                "level": 0
              },
              {
                "x": 0.595181,
                "level": 0
              },
              {
                "x": 0.618976,
                "level": 0.052667
              },
              {
                "x": 0.642922,
                "level": 0.026
              },
              {
                "x": 0.666717,
                "level": 0.092
              },
              {
                "x": 0.690512,
                "level": 0.066
              },
              {
                "x": 0.714307,
                "level": 0.026
              },
              {
                "x": 0.738102,
                "level": 0.355333
              },
              {
                "x": 0.761898,
                "level": 0.644667
              },
              {
                "x": 0.785693,
                "level": 0.210667
              },
              {
                "x": 0.809488,
                "level": 0.724
              },
              {
                "x": 0.833283,
                "level": 0.710667
              },
              {
                "x": 0.857078,
                "level": 0.302667
              },
              {
                "x": 0.881024,
                "level": 0.947333
              },
              {
                "x": 0.904819,
                "level": 1
              },
              {
                "x": 0.928614,
                "level": 0.263333
              },
              {
                "x": 0.95241,
                "level": 0.566
              },
              {
                "x": 0.976205,
                "level": 0.828667
              },
              {
                "x": 1.0,
                "level": 0.908
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 3｜精密齿轮定制站",
      "period": "2025-11-03—2026-08-24；43周；摘要6–8月",
      "measurement_note": "周点击0→49；摘要569点击、平均排名36.3。92%为应用/案例页点击占比，另一个92%为美国流量占比，两个指标不能混用。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 4",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥245,328",
          "label": "广告花费（投放 9 个月）"
        },
        {
          "value": "¥22.3",
          "label": "平均点击单价（11,005 次点击）"
        },
        {
          "value": "¥452",
          "label": "单个线索成本（表单单个 ¥713）"
        },
        {
          "value": "4.93%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "48k",
            "24k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 57.4,
              "level": 0.084667
            },
            {
              "x": 131.6,
              "level": 0.146667
            },
            {
              "x": 205.8,
              "level": 0.049333
            },
            {
              "x": 280.0,
              "level": 0.627333
            },
            {
              "x": 354.2,
              "level": 0.836
            },
            {
              "x": 428.5,
              "level": 1
            },
            {
              "x": 502.7,
              "level": 0.888667
            },
            {
              "x": 576.9,
              "level": 0.799333
            },
            {
              "x": 651.1,
              "level": 0.683333
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 A｜CNC 代工企业",
      "period": "图轴25/10及26/01—26/08；源称9个月",
      "measurement_note": "¥245,328花费；11,005点击；543次留资＝344表单+147 WhatsApp+52邮件；CPA¥452，4.93%。不是543个已核实独立买家或订单。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 5",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥174,170",
          "label": "广告花费（投放 6 个月）"
        },
        {
          "value": "¥29.5",
          "label": "平均点击单价（5,897 次点击）"
        },
        {
          "value": "¥573",
          "label": "单个线索成本（表单单个 ¥884）"
        },
        {
          "value": "¥299",
          "label": "韩语关键词每次转化成本"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "61k",
            "31k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 64.0,
              "level": 0.088667
            },
            {
              "x": 175.4,
              "level": 0.416
            },
            {
              "x": 286.7,
              "level": 1
            },
            {
              "x": 398.0,
              "level": 0.642667
            },
            {
              "x": 509.4,
              "level": 0.552667
            },
            {
              "x": 620.7,
              "level": 0.14
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 B｜CNC 代工企业",
      "period": "26/03—26/08；6个月",
      "measurement_note": "¥174,170花费；5,897点击；304次留资＝197+57+50；CPA¥573，5.16%。韩语词另记¥3,735/12.5次转化≈¥299，不能把12.5次归因转化改成人数。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 6",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥30,020",
          "label": "广告花费（2 个月）"
        },
        {
          "value": "¥26.7",
          "label": "平均点击单价（1,123 次点击）"
        },
        {
          "value": "6",
          "label": "留资次数（表单 1、WhatsApp 4、邮件 1）"
        },
        {
          "value": "0.53%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [],
      "sample_name": "案例 C｜CNC 代工企业（网站承接不足的对照）",
      "period": "2个月，起止日未披露",
      "measurement_note": "¥30,020花费；1,123点击；6次留资＝1表单+4 WhatsApp+1邮件；0.53%，CPA¥5,003。样本小且与A统计时长不同。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    }
  ],
  "roi": {
    "defaults": {
      "budget": "20000",
      "cpc": "30",
      "lr": "5.0",
      "cr": "5",
      "margin": "3000",
      "orders": "3"
    },
    "presets": [
      {
        "label": "成熟账户水平",
        "values": {
          "cpc": 30,
          "lr": 5.0
        }
      },
      {
        "label": "网站承接不足",
        "values": {
          "cpc": 27,
          "lr": 0.53
        }
      },
      {
        "label": "只投美国",
        "values": {
          "cpc": 36,
          "lr": 5.0
        }
      }
    ]
  },
  "display_month": "2026-10",
  "search_facts": [
    {
      "label": "关键词结果样本",
      "value": "159个词的美国Google前十",
      "note": "样本选取的美国 Google 关键词样本；未披露逐词采集日，页面更新月份不等同采样日期。"
    },
    {
      "label": "SERP模块出现次数",
      "value": "PAA 156；AI概览96；本地商家77；视频48",
      "note": "按关键词结果页计数；模块可以共现，不能相加算独立搜索次数。"
    },
    {
      "label": "关键词可做性分类",
      "value": "50现在能做 / 74需观察 / 35暂不建议",
      "note": "三类合计159；为样本判断，非我方关键词评分。"
    },
    {
      "label": "域名在样本前十出现次数",
      "value": "xometry.com 72；protolabs.com 56；pcbway.com 39；jlccnc.com 33；fictiv.com 24",
      "note": "跨关键词出现频次，不是该站流量、排名席位占比或品牌市场份额。"
    },
    {
      "label": "ChatGPT测试构成",
      "value": "8个问题×2轮＝16次回答",
      "note": "Xometry被点名9次，RapidDirect/Star Rapid/WayKen各6次；一条答案可含多品牌，不能相加求占比。"
    },
    {
      "label": "AI概览引用频次",
      "value": "YouTube46；xometry16；Wikipedia11；Reddit11；jlccnc8；pcbway5",
      "note": "为采样中的引用计数，与ChatGPT点名计数分开。"
    }
  ],
  "sample_periods": [
    "2026年9月（页面更新）",
    "2025年10月至2026年8月（各国CPC表明确时段）",
    "2025-05-19—2026-08-24（GSC案例1、2图轴，67周）",
    "2025-11-03—2026-08-24（GSC案例3图轴，43周）",
    "6–8月（GSC摘要记录未单独写年份，不扩为完整季度）",
    "25/10、26/01—26/08（广告A图轴，共9个展示月份）",
    "26/03—26/08（广告B图轴，6个月）",
    "2个月（广告C仅披露时长，未给起止日期）"
  ],
  "table_notes": [
    {
      "section": "seo",
      "title": "供应商采购词",
      "note": "cnc machining china为390次/月、KD37；广告出价表同词为320次/月。保留各表统计口径，不合并或任选一个值覆盖。"
    },
    {
      "section": "ads",
      "title": "美国关键词首页出价",
      "note": "首页简化¥30–223；表格同词¥29.6–222.9。cnc milling service与search段cnc milling services存在单复数差别，不自动合并。"
    },
    {
      "section": "ads",
      "title": "各国平均点击单价",
      "note": "明确选两家成熟CNC账户，2025年10月至2026年8月。美国¥36.3、韩国¥13.8为该表口径，不是任意单账户或韩语词的CPC。"
    },
    {
      "section": "cases",
      "title": "GSC与广告样本",
      "note": "自然案例1是紧固件、2是汽车配件、3是精密齿轮；不能统称三家纯CNC代工客户，也不能将自然点击变成询盘。"
    },
    {
      "section": "roi",
      "title": "ROI估算器与图表窗口",
      "note": "成交率、单笔毛利、首年下单次数等默认项在记录注明为假设，不是实测经营数据。GSC/花费SVG未公开精确逐点数值时仅说明图形观察，不从像素推造原始点值。"
    }
  ],
  "account_notes": [
    {
      "title": "GSC案例1｜qewi*****ener.com",
      "period": "2025-05-19—2026-08-24；67周；摘要6–8月",
      "qualification": "指标卡片为前4周均值52→近4周均值364，摘要点击4,779、平均排名8.3、非品牌长尾90%。同域名在五金页采用不同起点，不合并周基准。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "GSC案例2｜mot***ec.com.cn",
      "period": "2025-05-19—2026-08-24；67周；摘要6–8月",
      "qualification": "摘要点击11,523、展示673,945、排名8.6，周点击概述约840；与汽配页相同摘要、不同趋势窗口。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "GSC案例3｜dd***r.com",
      "period": "2025-11-03—2026-08-24；43周；摘要6–8月",
      "qualification": "周点击0→49；摘要569点击、平均排名36.3。92%为应用/案例页点击占比，另一个92%为美国流量占比，两个指标不能混用。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "广告A｜CNC代工",
      "period": "图轴25/10及26/01—26/08；源称9个月",
      "qualification": "¥245,328花费；11,005点击；543次留资＝344表单+147 WhatsApp+52邮件；CPA¥452，4.93%。不是543个已核实独立买家或订单。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "广告B｜CNC代工",
      "period": "26/03—26/08；6个月",
      "qualification": "¥174,170花费；5,897点击；304次留资＝197+57+50；CPA¥573，5.16%。韩语词另记¥3,735/12.5次转化≈¥299，不能把12.5次归因转化改成人数。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "广告C｜CNC代工",
      "period": "2个月，起止日未披露",
      "qualification": "¥30,020花费；1,123点击；6次留资＝1表单+4 WhatsApp+1邮件；0.53%，CPA¥5,003。样本小且与A统计时长不同。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    }
  ],
  "anomalies": [
    "同一cnc machining china：SEO表390、广告表320，源未解释工具/日期差异；保留冲突，不自行统一。",
    "紧固件同一脱敏域名：本页52→364、67周始于2025-05-19；五金页55→364、69周始于2025-05-05。",
    "汽车配件同一脱敏域名：本页67周始于2025-05-19，汽配页69周始于2025-05-05；摘要值一致不等于趋势窗口一致。",
    "广告A缺25/11、25/12的图轴项；未披露其费用或零投放，不能自动补零，也不能改称连续11个月投放。",
    "¥452与¥5,003的约11倍差距是跨账户对照，不是服务前后改善或可复现承诺。",
    "国家表韩国CPC¥13.8、案例B韩国CPC¥14.7、韩语转化CPA¥299为不同聚合层，不能混为同一指标。",
    "8页源更新均为2026年9月；2026年10月15日仅为新获取/整理日期，不改写为10月统计。关键词/AI采样未披露精确逐词日期。",
    "GSC摘要记录为6–8月，图轴止于2026-08-24；不足以声称数据覆盖8月31日或完整自然季度。"
  ],
  "brief_insights": [
    "历史样本将供应商词与工程问答分别列出。",
    "记录两账户对照显示留资成本存在差异。",
    "引用计数与品牌点名采用不同样本。"
  ],
  "time_note": "本页于2026年10月15日更新整理；原始工具和账户样本按实际期间列示，未披露的采样窗口不推定为10月。"
}